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Why You?

Dear Friend,

On yesterday's Seductive Selling Monthly Coaching Call, we wrapped up the second part of a series on USP's or -- Unique Selling Propositions.

In case you don't know what a USP is, it basically answers the question "Why should someone work with YOU -- as opposed to working with someone else who does the same thing you do?", or... simply put, "Why you and not your competition?"

The second part of this question is KEY, because most people are simply answering the first part of the question, "why someone should work with you."  The problem with that is, you have no frame of reference, so you start answering in generalities like "We've been around a long time..." "We're REALLY hard-working..." and, "We'll get the job done."

But you see, generalitles -- at best -- will get you a "so what" or a "who cares" answer.  At worst, and most commonly, they won't even be heard.  Very similar to when Anne and I ask our sons to take out the trash, or to mow the lawn.  You REALLY need to be emphatic when you're making those requests, and... as you know, if you need to be that emphatic to be heard, then no one's really listening in the first place.

On the coaching call, we reviewed 25 different ways you can position yourself so your USP puts you on top, but in the interest of time (and in the interest of the fact that the people on the call PAY to be on this call and to gather up this information...), let me tell you one of them.

The big one you can use, is to use your marketing in-and-of-iteself, as your USP, and here are a few different ways you can do this:

1.  You can use your story as your USP.  In other words, what got you to where you are today?  Was it experience?  Research?  School of hard knocks?  Either of these are valid USP's when positioned right. 

I know one of the things that's helped me considerably is growing up in a rough area -- I got to learn "skills" about instincts and people, that gave me greater inherent insight than others, and this has helped me considerably in marketing, and in writing sales copy.  What's YOUR story?

2. What are the ingredients in your "products" or services?  Is there something unique about the way it's put together or the way it's consumed?

3. What's behind your methods?  Did you have to do an unusual amount of research?  Were you forced to go to extreme means to develop whatever it is you're involved with?  Did someone force feed you my ex mother-in-law's meatloaf, sending you into convulsions beyond ANY medical professional's wildest imagination?  This too, is a source of positioning EASILY used for your USP.

Remember that first word in USP -- Unique.  Focus on that and you'll come up with a winner.

In this month's Seductive Selling Newsletter, which is being mailed out this week, on pages 3 and 4 I reveal one of the the primary reasons why most marketing fails -- even if it's good marketing and even when the sales copy is outstanding, and... the ONLY thing you can do to overcome this in your business.  Don't miss this RARE opportunity to get the scoop on a TRUE inside secret used by only the MOST successful maverick marketers: http://www.kingofcopy.com/ssnl

Oh, and in case you've been wondering about my Maverick Marketers Coaching Program, here's something I recently received from one of my guys:  "Craig, I wanted to take a second and sincerely say, THANK YOU!  I haven’t been this excited about the results I’m achieving in my business in a long time and it’s all because of your coaching session.

The money I spent with you was the best investment I’ve made in myself and my business – ever! And lord knows, I’ve spent plenty of money on things that were supposed to help me improve my business. Books, tapes, seminars, clubs – you name it and I’ve spent money on it.

Unfortunately, all this stuff I was shelling out money for wasn’t doing anything but making me frustrated and leaving me discouraged. It seemed like everything was over hyped and contained very few concepts of real value that I could use. In fact, I was beginning to think the whole industry of coaching and consulting was a big joke.

Your coaching time made everything else I’ve ever done seem like child’s play. It’s amazing how powerful a couple of hours with the right person can be. In two short hours you gave me more concrete examples of things I could do and how to actually do them then I’ve been able to get after five years of looking everywhere else.

It was unreal how quickly and easily ideas of how to position and properly market my business came pouring out of your head. I was thinking I might leave your office with an idea or two (if I was lucky). I truly didn’t expect a complete marketing roadmap that would keep me busy for the next year.

I don’t usually write things like this and I’m not trying to suck up or kiss your ass. I just really just thought you should know, as a coach, you had a huge impact on me and my business. Thanks again, I can hardly wait until my next session! Best Wishes," Joe Trinkaus - Wesley Chapel, FL

Want more info?  Cool, just head on over to http://www.kingofcopy.com/maverickmarketer -- and you've got it.

Now go sell something,

Craig Garber

P.S. I will give you $1,391 Dollars worth of FREE gifts just for test-driving The Seductive Selling Newsletter, but ONLY while this offer lasts: http://www.kingofcopy.com/ssnl

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

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