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The Dumbest Thing Since Sliced Bread, Actually

Dear Friend,

First things first: Last night someone faxed in a subscription form for The Seductive Selling Newsletter, and it was virtually un-readable, with no fax number at the top of it.  It was probably around 5:30 pm Eastern time, so if this sounds like YOU, then please re-fax the last page of your form in to my office, at the number on the form itself.  Thanks, and now onto today's tip.

There are very few things you'll run across in your life, that stay the same from year-to-year, let alone over the course of a lifetime. 

Right?

With this one exception: In 1928, Otto Frederick Rohwedder applied what was then "modern" technology to a common household task, and invented a mochine that sliced and wrapped bread.  And to the best of my knowlegde, at least over the course of my lifetime, your basic "bakery breadslicer", hasn't changed one little bit, has it?

So let's talk about change for a moment. 

Yesterday I was having a conversation with one of the best marketers I know.  If you're a Seductive Selling Newsletter subscriber you can look forward to hearing him on next month's Audio Success CD call, and if you're not... well, you can continue deceiving yourself about your commitment to your business and just be happy sitting over there on the sidelines. 

Yes, I know some people may be irritated by that comment, but my subscribers won't be, so why should I be bothered?

True?

Anyway, "T.T." and I were talking about, how in direct response, there really is no failure -- there's just "testing."  And lucky us, unlike surgeons who are diligently slaving away trying to find revolutionary new breakthroughs to save lives, if we make a mistake, the only thing lost is a few bucks -- most of which will never make you or break you anyway.  If the surgeons make an "oops", well, someone's going to die, or even worse, perhaps live forever like a vegetable or something -- who knows what?

The point is, sharp people and smart entrepreneurs know that being in business -- and being SUCCESSFUL at it -- means taking risks, which sometimes means you're going to make a wrong decision and lose, or you're going to flat out screw up and lose, but... no big deal.  You just move on to the next thing.

You CHANGE and ADJUST.  And what's also interesting, is that you're going to find the most successful players out there, are all open-minded as well, which goes hand in hand with being able to accept CHANGE and ADJUST to the mistakes you make.

See, close-minded people don't want to do anything other than "what they know."  They'll refuse to change, or refuse to acknowledge something could "possibly" be wrong.  But if you refuse to change, and if you can't adjust, then mark my words -- you will be nothing more than Rohwedder's bread machine -- a relic.

And while this be state of the art when it comes to slicing bread, it's just stale outdated old bread when it comes to business.

Oh, one last thing.  With respect to my newsletter, I've changed the rules a little bit.  See, when you subscribe to Seductive Selling, you're not just subscribing to a newsletter.  You're becoming part of my family -- my little club of unconventional renegade marketers.  And one thing about this club, is that... it's sort of like the mafia in a sense -- but without all the violence and yelling and arguing, and without all the eating.

See, once you're in the mob, you really can't get out.  And from now on in, it's the same way with Seductive Selling newsletter subscribers, with one exception.  Once you're in -- you CAN get out -- but... you will never ever be allowed back into this club.

I know this may sound unfair, but rest assured, if you're in the club, you're not thinking about leaving anyway, so it doesn't matter.

Kapish?

Now go sell something,

Craig Garber

P.S. If you haven't taken a free trial subsctiption to The Seductive Selling Newsletter yet, then WATCH OUT! In less than 4 days, the fabulous October issue will be GONE FUREVA, and you will miss out on a secret I reveal on page 8, about some actual very private and personal goals I've accomplished -- and... about some I haven't.  Get it NOW: http://www.kingofcopy.com/ssnl

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

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