How To Shoot Yourself In The Foot

Dear Friend,

Yesterday I told you I was going to let you know why I'm now a prime candidate for the looney bin, but since what I was going to say is so bizarre I still haven't come to grips with it yet myself, so I'll put it on hold for now.  Perhaps I'll be spilling the beans about it later on down the line.

Anyway, what I DO want to talk about is something a lot of sales copy I review, is sorely missing, and that is, someone who's actually written the letter - a person who is actually a "REAL" person doing the talking.

Here's what I mean.  A few weeks ago I was looking at someone selling "How To" information online.  And I swear, I wouldn't have believed this if you'd have told me, but since I saw it with my own two eyes so I know it's true.  The "person" who wrote the sales letter was going ON and ON about how honest he was and how he wasn't like all the other guys who just take your money and then do a hit-and-run on you.

NO -- this guy was different -- he was the "real deal."   He's the guy you wanted your daughter to date, you wanted to work for him, and the guy you'd want your sons to grow up and be just like.

Who was this pillar of integrity?  This mighty giant in a land filled with mental midgets?

This one-eyed king blessing the land of the blind?

He was...

NOWHERE TO BE FOUND!

No kidding.  He (presumably it was a "he") didn't sign his sales letter with ANY name, he had no contact address, and Lord knows you weren't going to find ANY kind of a phone number on his site to contact him.

Nothing, nada, zip, zilch, splat Batman.

And you know what this does?

It TOTALLY compromises ANY sliver of credibility you might have otherwise been able to save, and it specifically reduces your integrity to ZERO, especially in light of the tirade this fellow went on about how all the "other guys" out there were frauds.

In reality, you want to go out of your way to let people know they CAN get a hold of you, that you ARE a real person, and in fact, you (or someone from your office) WANT to be accessible.  NOT that you want to give out free advice, but if people need to get a hold of you, you need to have an orderly and systematic way of being contacted and following up.

You don't want to hide behind some kind of a "fake" persona who has no address and no traceable links. I mean, think about it -- is THAT who YOU want to do business with?

No way, right?  So why would you make these kinds of slipshod mistakes?

Think about that the next time you're trying to establish a connection with a group of prospects.  Put yourself in their shoes, and ask, "Would YOU buy from YOU?"

I sure hope so.

Now go sell something,

Craig Garber

P.S. On page 9 of this month's Seductive Selling Newsletter - http://www.kingofcopy.com/ssnl - you'll discover what I do when people want to "hire" me on their terms.  And "NO" it is NOT what you're thinking!  Test drive it for FREE, NOW!

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

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