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But until you figure out a better way for him to get your attention, then I'm afraid... this... is it!

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Guess What?  I'm in the rasslin' bidness now!

Dear Friend,

First off, be on the lookout.  Wednesday is my 43rd birthday and I'm going to be having a 24-hour special you don't want to miss -- so keep your eyes opened for it!

You know, I don't watch TV, but one thing I have been doing lately, is buying up some old DVD's that are autobiographical in nature, like those shows called "Biography" on A & E.

One of the videos I bought was about the history of modern-day wrestling.  Although I'm not a wrestling fan, I think the amount of effort and creativity that goes into marketing modern-day wrestling is simply incredible, so I wanted to learn more.

An interesting thing that Vince McMahon (the majority owner and Chairman of World Wrestling Entertainment) said on the DVD was, one day back in 1988, he got a phone call from Ted Turner, and in Ted's southern drawl, he told Vince, "Hey Vince, guess what?  I'm in the rasslin' business now!"

What happened was, Turner had purchased a competing league, the WCW (World Championship Wrestling) league and he was calling Vince to let him know.

Vince -- ever the astute businessman -- his response was, "That's great Ted, but I'm in the entertainment business."

See, McMahon knows exactly the business he's in and he makes no bones about it.  He knows the fans are coming out in droves to see the ENTERTAINMENT he's providing, and so that's what he focuses on.  He doesn't care about the technical expertise of his wrestlers, and in fact, neither do his wrestlers themselves.

They don't pretend to have college-style techniques, or even high-school wrestling skills.  But, they all look pretty good, and they sure do know how to put on a show -- which is what the audience wants.

How about you -- what business are YOU in?

Are you a savvy entrepreneuir who's fully aware of the REAL benefits you're providing or are you just an "accountant"... or a "land developer"... or a "hypnotist" or a "soil examiner" for that matter?

Ask yourself, what business are you really in, and then... be as bold as Vince McMahon is in letting your qualified prospects know what that business is, every time you have the opportunity to do so.  Because if you think you're better off calling youself an accountant, and not a a "tax savings expert", then you're either still in college, you're new to all of this, or you're simply asleep at the wheel.

Which one is it?

Look, tomorrow is THE last day to get your hands on the TERRIFFIC interview I did with best-selling author Jef Nance, which is this month's Audio Success CD of the month that comes with The Seductive Selling Newsletter.  Jef spills the beans about more little-known strategies to use words to uncover what your prospects (heck, even what your wife and kids) are REALLY saying -- and to persuade them to go along with you.. than he even reveals in his best-selling book, "Conquering Deception".  Check it out right here, and get a TON of gifts just for trying: http://www.kingofcopy.com/ssnl   (Oh, and don't buy Jef's book!  On this CD, he's giving you a special offer for a signed copy of the book, along with a bunch of other cool stuff, that you can NOT find ANYWHERE else, period!)

Oh, and here's what one subscriber had to say about all this stuff: "Hello Craig, Today I spent nearly four hours on the road on the way to and from a job. But you know what, I don't care. You see your newsletter arrived yesterday and today I got the chance to read most of it and listen to three of the cd's. An now I'm hooked. Ya got me. Thanks a lot. Whatever it is pounds a month to hear and read what you have to say, I'm in." Ian Pritchard - Wiltshire, UK

Now go sell something,

Craig Garber

P.S. Today I will give you $1,391 Dollars worth of FREE gifts just for test-driving The Seductive Selling Newsletter, while this offer lasts: http://www.kingofcopy.com/ssnl

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

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