Your Next Niche May Be On The Other Side Of The Pillow

Dear Friend,

Long-time consumer "bible" magazine, Consumer Reports now has a sister magazine coming out.  It's called ShopSmart, and it's geared exclusively to women.  Like Consumer Reports, it's going to provide independent reviews about products and it will NOT accept advertisements or sponsorships.

They plan on recommending what their readers SHOULD buy, and what they should AVOID buying. 

This is a GREAT way of re-creating yourself, and if you've been looking for a new niche to "penetrate" (no pun intended), using "gender" is an excellent way to go, and it can be done in almost ANY industry.  Just think, you can market "mortgages for women"... salsa dancing for women... golfing lessons for women... google ad words for women (because you don't want to market yourself like a man, right?) -- the list is virtually endless.

Any time your product or services are PERCEIVED to be either used, applied, or enjoyed differently, by the different genders, you've got a niche to explore, and probably exploit. 

Now things like "industrial piping"... or "restaurant hood cleaning"... probably can't be marketed by gender, because there really isn't any actual or perceived difference in the gender-based usage of these items, although if you sit down and think hard enough, you can easily come up with some.  The REAL question is, will it benefit you? 

Will a female-based marketplace perceive there's a benefit to working with someone who specializes in cleaning restaurant kitchens owned by women?

Probably not.  In a case like this, you're better off going after a genre of restaurants, like Barbecue... or Chinese... or Fish and Chips, or else base it on the size of the restaurant, or the particular quirks or needs of that restaurants customers.

Make sense?

In the HUGE summer double-issue of The Seductive Selling Newsletter, on page 12, I reveal how ANY woman can easily at LEAST triple her copywriting skills, but I warn you, this is NOT for the light-hearted, AND you're going to need a good man behind you -- or in front of you if you prefer.  Anyway, you can get your hands on this issue and discover how to do this, by taking a test-drive of the Newsletter right here: http://www.kingofcopy.com/ssnl

By the way, that new cat we got is lovely.  She's real affectionate and very kind.  The only thing that troubles us is that she has no claws, and the thought of someone removing them, is hard to swallow. 

I have met a few people over the course of my life though, who probably deserve to have a lot more than their nails removed, but... we don't need to go there this morning right?

Have a good week.

Now go sell something,

Craig Garber

P.S. If you want to position yourself a the top of the mountain, even if you're flat-broke, you can if you know what emotional buttons to push.  Discover them all in The Seductive Selling System and get $1,391 Dollars worth of FREE Bonus gifts. Check it out NOW at http://www.kingofcopy.com/seductive

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

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