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Who's Really Reading The Bible?

Dear Friend,

Here are some conflicting statistics that show you the big difference between what people REALLY want... and what people SAY they want. 

30% of Americans say they'd rather read a book than do ANYTHING else. 

21% say watching TV is their favorite activity...

And 13% say it's spending time with their family.  Forgetting about the fact that it's pretty sad people would rather watch TV then spend time with their family, I'll tell you flat-out, that MUCH more people are watching TV, than reading.

This is just an example of the difference -- and it's one you need to be very aware of -- between what people SAY they do... and what they ACTUALLY do.

Now here are some more statistics -- very dour indeed:

• 58% of high school graduates never read another book for the rest of their lives...
• 42% of college graduates never read another book after school...
• 80% of US families did not buy or read a book last year...
• 70% of US adults have not been in a bookstore in the last five years...
• And 57% of new books are not read to completion.  In fact, most readers reportedly don't get past page 18 in any new book they purchase.

It's important that when you're doing research on your marketplace, and especially on your own personal buyers, that you're able to CLEARLY note the difference between what people say they are doing... and what they are actually doing.

Another example of this is when you ask people if they read things like the Globe or the Star, or any of those other supermarket tabloid magazines.  Few people will say "Yes" to this.  In fact, many many more people will claim to read the Bible, than these tabloids, and yet... these tabloid magazines sell in the MILLIONS each week, and their writers are some of the top-paid writers in journalism.

"Someone's" obviously reading them...!

See, while may people may SAY they read the bible and few people admit to reading those tabloid rags, I'd say statistics prove otherwise.

Just make sure you know the differences in your own marketplace, because when you're communicating to your buyers, you want to be VERY sure you're pitching them what they WANT, and what they'll ACTUALLY buy -- not what you THINK they want or what they "say" they'll buy.

Now go sell something,

Craig Garber

P.S. I will give you $1,391 Dollars worth of FREE gifts just for test-driving The Seductive Selling Newsletter, while this offer lasts: http://www.kingofcopy.com/ssnl

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