There Ain't No Denyin'... You Must Be Lyin'

Dear Friend,

Denial is an ugly thing.  Denying you've got problems... or denying your responsibility for doing something -- especially in a relationship -- is a killer.  In fact, not taking responsibility even in your own relationship with yourself is really really bad.

Nothing moves forward if you're in denial about a problem.  You simply wind up standing right where you are, the sands of time grinding you down like an once-mighty tree that's now nothing more than a chipped stick of wook being tossed around in the sand, at the wind's mercy.

And when you're writing sales copy, the same rules apply.  For example, if you pretend something doesn't exist, but it most definitely DOES exist, you're going to blow your sale.  Where I usually see this is when I'm doing sales copy reviews - http://www.kingofcopy.com/salescopyreview

The biggest problems I see is when you're denying "objections" that exist.  You see, just like in "real life", ignoring a problem, doesn't make it go away like it never existed before.  On the contrary -- when it comes to selling -- ignoring something implies you must be lying about it.

Here are just a few areas that are typically ignored:

Price - Why is yours so high or so low?  There must be a reason.

Effectiveness - How can your product do what you say it can do?  Especially when this is so far out of the "norm".

Skepticism - Why should your prospect believe YOU (as opposed to effectiveness, which refers to why your product should believe in your product)? 

The thing is, if you aren't answering or at least addressing these issues -- meaning if you're in "denial" of them -- then you're leaving a whole mess of unanswered doubt in your prospects minds.  And the last thing you want your prospect to have -- especially if you're offering something high-priced -- is doubt.

Doubt equals "no sale" or at best, serious buyers remorse.

Inside "47 Ways To Push The Emotional Buy-Buttons Of Your Prospects", I cover every single emotional buy-button you'd want to push to overcome and address objections -- AND you get at LEAST 3 different examples of sales copy you can use, for each one.  No marketer should be without this system, but don't believe me -- instead, check out some of the success stories here: http://www.kingofcopy.com/seductive

Now go sell something,

Craig Garber

P.S. Only TWO days left to get your hands on the DOUBLE Summer issue of The Seductive Selling Newsletter, and listen to the 98-minute 2-CD interview with Jim Canale to find out how he went from homeless... to Real Estate Multi-Millionaire!  Grab it now before it's gone!: http://www.kingofcopy.com/ssnl

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

You can reprint, or link to this article, or to any article on this web site, as long as you include the following text-box: