The Million-Dollar Question

Dear Friend,

If you are a Seductive Selling Newsletter subscriber - http://www.kingofcopy.com/ssnl - then you've seen what my VERY unusual 8-sided business card looks like.  (You get one when you subscribe.)  In fact, this card is so awesome, I was at a national marketing seminar about a year ago and one of the presenters there (probably the best platform sales person I've EVER seen) publicly said that in his 35 years of being in business, far and away, it was the BEST card he's ever seen.

And while I did design the card, I most certainly did NOT print it.  One of my Maverick Marketing Coaching Club members did.  His name is Robert Hedayat, from MenuClub.com, and we actually met when he was helping me get the cards printed (his service is second to none so check him out and tell him I sent you).

Robert asked me this question the other day.  He said it was the "Million-Dollar Question."

"Craig, I've been itching to ask you this question for a while now.  How the hell do you come up with stuff like this:

"...the first kind of assumption is good -- it will make your cash register ring. The second one leaves you with a barren field of un-harvested crops..."

"...these people have been living here since Christ was an altar-boy..."

"...I know there are AT LEAST 1,000 things I wouldn't have said to my ex-wife, at least not in front of that judge, anyway..."

They truly add color to the picture you're trying to sketch for your readers. I would LOVE to use more of these kinds of expressions in my writing.  Is there some sort of "Craig's Reference Book of Cool Expressions" that you keep in your bottom drawer?  Best Regards, Robert"

In fact, there is a "Craig's Reference Book Of Cool Expressions," and I will sell it to the first person who gives me $1,000,000 dollars (paypal not accepted).  After all, since Robert said this is a Million Dollar Question, I figured it deserves a Million-Dollar answer, right?

But seriously, the truth is I don't have a book with this stuff in it.  For some strange reason, it's all locked up inside my thick head.  But don't kid yourself about this -- every single word I use IS deliberately chosen to do exactly what Robert said it does -- to color the picture you are seeing, giving vivid reality to your experience during the time we have together.  ("Experience" being the key word here, and that's a very valuable lesson, so make sure you're listening closely.)

Which of course, is what you want to be doing to get your prospects to buy from you, right?

Now here's the bad thing about all this.  You see, you've only got to listen to an entertaining little snippet or two from me, every now-and-again, at your own discretion.  Even if you subscribe to my offline newsletter -- as big as it is -- you can still read it and put it down whenever you want.

But my beautiful wife...

She isn't so lucky.  It's not easy listening to these ramblings all day long, as you'd imagine, not by a long-shot.  Sometimes even I feel bad for her, having to listen to me 24/7.  I really do!

So if you can empathize with her, why don't you reply to this message sending her some kind words letting her know you feel her pain.  Because althought I AM the King Of Copy, believe me, she... is the Queen... of the Castle!

Peace.

Oh, tomorrow, I will tell you exactly what you need to do, to learn how to start writing expressions like this.  And NO, believe it or not, it doesn't have to do with ordering The Seductive Selling System, although THAT... no doubt... would help you... immensely!

Now go sell something,

Craig Garber

P.S. And after you empathize with my beautiful wife, why don't you do something REALLY important like learning how to empathize with your customers by ordering "47 Ways To Push The Emotional Buy-Buttons Of Your Prospects," so you can REALLY learn how to sell in print.  It's right here, waiting for you: http://www.kingofcopy.com/seductive

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

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