The Three Secrets To Writing Million-Dollar Analogies

Dear Friend,

A couple of days ago one of the guys in my Maverick Marketers Coaching Club asked me a question about writing analogies and how to do this.  He gave a few examples of analogies I've used and had these comments:

"How the hell do you come up with stuff like this:

"...the first kind of assumption is good -- it will make your cash register ring. The second one leaves you with a barren field of un-harvested crops..."

"...these people have been living here since Christ was an altar-boy..."

"...I know there are AT LEAST 1,000 things I wouldn't have said to my ex-wife, at least not in front of that judge, anyway..."

They truly add color to the picture you're trying to sketch for your readers. I would LOVE to use more of these kinds of expressions in my writing. Is there some sort of "Craig's Reference Book of Cool Expressions" that you keep in your bottom drawer?"

I do NOT have any kind of a reference book I use, although once-in-a-while if I come across something good, I will jot it down as a promt and as a resource of good ideas.  So then...

How can you learn to do this in YOUR sales copy?  How can you learn to engage your prospects, bringing in and stimulating all their different senses so they're completely engulfed in what you're saying?

The answer is simple: To begin with, there's an old adage that says "Repetition is the mother of skill."  And when it comes to many things -- including writing sales copy -- it's true.

So the first thing you need to do, to improve your skill at using analogies, is to start... writing... anaolgies!

In the beginning, obviously, you're not going to do very well.  But like anything else, the more you do it, the better you will get.  This one's a no-brainer, right?

The second thing you can do, is READ... a lot!  You want to read GOOD sales copy, written by GOOD copywriters.  And you also want to read -- ironically -- fiction.  One of the best writers you can read is a guy named Jonathan Lethem.  Lethem, who grew up on the other end of the D-Train from me, in Brooklyn, is a prolific writer. 

Here's just one example of the kind of analogies he uses:  "His hard gaze snapping us each in two like bolt-cutters on inferior padlocks."  Isn't that incredible?  You'd have a hard time finding stuff as good as that.  It comes from his book "Motherless Brooklyn" which was published in 2000. 

Here's another line from the same book: ""There are days when I get up in the morning and stagger into the bathroom and begin running water and then I look up and I don't even recognize my own toothbrush."

The man is a legend.

And see, the more you read and the more you write, the more you're going to be thinking about what you're reading and writing, of course.  And since what Earl Nightingale said in "Lead The Field" -- "you become what you think about" -- is 100% true, you will become a better writer if you are doing both of these things.

Lastly, a VERY important thing you need to do, is to make sure you ALWAYS READ what you wrote, OUT LOUD, after you're finished.  Most of the times, especially in the beginning, if you do this, you'll see the analogies you are using, probably aren't as good as you thought - and this gives you a second chance at making them better. 

Consider yourself lucky when you discover what you did, wasn't as good as you thought, because few people have the opportunity -- especially in business -- to get... a second... chance!

Along those lines, here's something you are NOT going to get a second chance at:  Getting the BIG FAT DOUBLE summer issue of Seductive Selling!  You've got FIVE days left dude, and after that, it's GONE like a juicy rib sitting on a greasy plate in front of the fat man at a Barbecue!  Miss it and you ALSO miss:

• The TOTALLY over-the-top yet highly controversial "Pimpin'" product sales letter!  You may actually wind up sending in a check to get your hands on this product... even though it doesn't even exist!
• ONE no-brainer "touch" to add to ALL your product sales that IMMEDIATELY sets you apart from all your competition!  (Hint: It has to do with what your mother always told you when you were a kid.)
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And... much much more!  Don't delay on this one -- you snooze you loose!  You can even test-drive it free for 60 days, AND get $1,391 dollars worth of bonus gifts just for checking it out.  So hop on that train NOW baby, right here:  http://www.kingofcopy.com/ssnl

Now go sell something,

Craig Garber

P.S. Order The Seductive Selling System and not only will you uncover 47 Ways To Push Your Prospects Emotional Buy-Buttons, but you'll also get a COMPLETELY FREE trial subscription to The Seductive Selling Newsletter AND The Seductive Selling Monthly Coaching Call.  Check it out NOW at http://www.kingofcopy.com/seductive

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

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