A Momentary Lapse Of Reason

Dear Friend,

As a child of the 1970's, I spent a lot of time growing up listening to records (remember those?) in my room behind closed doors.  One of my favorite bands was Pink Floyd.  There are a number of reasons I love their music, but one of the strongest attraction factors was their guitarist, David Gilmour.

Gilmour, who grew up in Cambridge, England, is the kind of guitarist where, there really are no wrong notes.  Each note he plays has a purpose (like a good sales letter written by a good copywriter, by-the-way).  He's not the fastest guy around, but he doesn't need to be.  That's not his calling.

His calling is to take you through such a wide range of emotions and just SUCK you right into the music.

Here's a few interesting facts about Pink Floyd you may find unusual:

The release of many new Pink Floyd albums came immediately before major economic disasters.  In fact, this happened...

12 Times during a 30-year period!  (How's that for a leading indicator?)

In fact, immediately after two albums, the stock market suffered two of the greatest financial collapeses in modern times!  For example, six weeks after "A Momentary Lapse Of Reason" was released in 1987, came "Black Monday" - the biggest plunge on Wall Street since 1929.

And then, right after "The Division Bell" came out in March of 1994, the global bond market melted down faster than a stick of butter on a scalding hot breakfast griddle.

Now let me tell you something else that's kind of weird about all this.  Scientists have given a name to this kind of a phenomena, and that name is "synchronicity".  In fact, Carl Jung, the founder of analytical psychology, defined "synchronicity" as "the relationship between coincidental events that seem related, but are not explained by conventional mechanisms."

When you're writing sales copy, you want to "imply" synchronicity by stringing together various different ideas and leading your prospects all the way up the ladder through each of these ideas so they come to the same conclusion -- that they need to order your product.

See, if people can inherently find synchronicity in your deal, then that's just further proof that "it's meant to be."

Make sense?

Good, because here's something that'll totally confuse you.  You see, SOME people don't believe that synchronicity even exists.  They say this willingness to believe that events are related, is nothing more than the mind's tendency to look for and recognize patterns -- whether they are real or not -- amidst disorder.  These folks feel this intense inherent desire for resolution and hope (and both of these emotions are covered in detail in The Seductive Selling System - http://www.kingofcopy.com/seductive ) is the same reason why people feel they see specific shapes inside clouds, or why they see the shape of a religious figure in a piece of whole wheat toast.

Interesting, isn't it?

In this month's Seductive Selling Newsletter, on page 3, you'll see an example of how one marketer FOOLISHLY tried to find synchronicity by tying, of all things -- a headline -- to offline marketing only, and what happened as a result.  You can check it out yourself for free -- right here:  http://www.kingofcopy.com/ssnl

Now go sell something,

Craig Garber

P.S. Order The Seductive Selling System and not only will you uncover 47 Ways To Push Your Prospects Emotional Buy-Buttons, but you'll also get a COMPLETELY FREE trial subscription to The Seductive Selling Newsletter AND $1,391 Dollars worth of FREE Bonus gifts.  Check it out NOW at http://www.kingofcopy.com/seductive

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

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