Knowledge Is Power - Yeah, Ri-i-i-i-ight

Dear Friend,

There are a lot of very intelligent people out there, but there are very FEW sharp people around who I'd consider giving my own personal time to. 

For example, my wife is one of the sharpest people I know.  Not only does she run the entire non-marketing end of our business, but when I'm "stuck" on something, she's the first person I speak with, to bounce ideas off of.

She is NOT a college graduate, and she has no certificates of anything, and she came over to this country from England when she was in her early 20's on her own.  Within a short period of time, she became the office manager of a local service company, and after a while, she took the company national and ultimately wound up with 110 people reporting to her, from all across the country.

My good friend Chet Rowland - who grew up in a trailer park -- also did not have any kind of a "formal" education.  Yet, through trial-and-error, Chet self-educated himself to become the largest independent pest control operator in the Southwest Florida area, as well as a wealthy real estate investor.

I grew up in an apartment housing project in New York City.  I DID graduate college - CUNY.  I passed the CPA exam on the first sitting, and when I was a financial planner years ago, I nailed the 15 tests it took to get both of my professional designations on the first sitting as well. 

Now each of the three of us has a certain amount of knowledge, gathered from a variety of places, most of it coming from self-education and the school of hard knocks.  But knowledge alone, contrary to the popular and mis-used adage, is NOT power.  You see, over the course of my life -- and I bet over the course of your life too -- I've met LOADS of very bright people, many of them who were FAR smarter than myself.

Few of them had ANY power though.   Knowledge alone isn't power, and more than the space shuttle standing there bolted into its liftoff station is power.  Knowledge left dormant -  without any ACTION behind it - in reality, is no better than no knowledge at all.  The brilliant pianist who never sits down to tinkle the keys is no better off than the middle-aged hack who sits behind the piano at his local bar only after he's had enough drinks.

So if you want to be consumed with something, be consumed with how many things you've DONE -- even if you've failed at them -- rather than being consumed with how much you know.  Because untapped knowledge is no better, and no more profitable, than an untapped vein of gold underneath the ground.

Remember, a failed attempt is a LOT more valuable than an attempt you're "thinking" about doing one day.  There are no lessons learned in planning -- the lessons come in the DOING.

On page 8 of this month's Seductive Selling Newsletter - http://www.kingofcopy.com/ssnl - I answer a question LOADS of my subscribers have: "How Do You Pick The Niches To Go Into?"  Take your own free test-drive of this newsletter and get $1,391 Dollars worth of gifts, just for trying it:  http://www.kingofcopy.com/ssnl

Now go sell something,

Craig Garber

P.S. Order The Seductive Selling System and not only will you uncover 47 Ways To Push Your Prospects Emotional Buy-Buttons, but you'll also get a COMPLETELY FREE trial subscription to The Seductive Selling Newsletter AND $1,391 Dollars worth of FREE Bonus gifts.  Check it out NOW at http://www.kingofcopy.com/seductive

Any comments?

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