It's True With Guns... And It's True With Words.
"Delivery is more powerful than substance. It's true with guns and it's true with words."
That's a quote from an excellent best-selling book I recently finished reading, called "Conquering Deception", written by a former Missouri State Highway Patrol officer, Jef Nance. Jef, who's known as THE top expert in the country when it comes to "Verbal Voodoo" (being able to tell when someone's lying) has a lot to say in his book about persuasion and getting people to "spill the beans" about themselves.
You can learn a lot about persuasion and how to interact with people from a sharp cop. Cops spend their entire lives trying to get people to do things they don't want to do... reveal things they don't want to reveal... and stop doing things they want to continue doing, so they know a thing or two about persuasion, and Jef sure reveals a lot.
For example, when he was 22 years old walking a beat during warrant searches one day, Jef realized the way you phrase something has a VERY significant effect on the outcome of your results -- simply by changing a couple of words in your approach.
Jef also knows there's a BIG difference between lying and deception, and knowing what's behind people's motivation for doing either one, gives you very significant insight and understanding into how to best persuade and motivate your prospects.
I don't know how I managed to do this (perhaps I know a thing or two about persuasion myself, hey?), but... in spite of his hectic work and public speaking schedule (Jef's a leading fraud investigator for one of the third largest insurance company in the world) Jef actually agreed to do an interview with me, and in this interview he reveals everything you must know about "How To Cleverly Use Words To Persuade And Uncover!"
And you can get this 1-hour interview in it's entirety if you subscribe to The Seductive Selling Newsletter, because it's this month's Audio Success CD that's included with your issue! Jef's a great guy to speak with, and between his vast knowledge about manipulation and his easygoing style, you can see why he was so successful as a cop. If you're already a subscriber, you're in luck, because the CD's are being pressed as we speak!
But if you're not and you want to take a test-drive of the newsletter, and receive $1,391 Dollars worth of gifts just for checking it out (with no risk or further obligation on your part), then head on over to: http://www.kingofcopy.com/ssnl
Oh, and don't go out and buy the book until you've listened to Jef's interview. He's making a special offer to all of my listeners that is NOT available anywhere else, and costs next to nothing.
Now go sell something,