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Hey! The King Of Copy has FREE Unconventional Marketing And Copywriting Tips waiting for you here inside his kingdom -- get your hands on 'em right NOW!
But until you figure out a better way for him to get your attention, then I'm afraid... this... is it!
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Bark Bark Lick Lick
Dear Friend,
I got my first "real" pet back in 1987. A small brown mutt I picked up at the North Shore Animal League, back when I was living in New York City. I wanted a puppy, and so I drove out there one Saturday afternoon from the Bronx, in my Pontiac Firebird (a car I owned for a full three months -- but that's another story) and I walked into a completely chaotic room filled with yelping barking dogs of all shapes, sizes, colors, and ages.
I was looking around at all the dogs, having absolutely no idea where to even start, when a young oriental girl -- one of the volunteers there - came over to me and said "Here, look at this one -- we just brought him in this morning."
Frankly, I'd never seen an animal so unappealing. He was standing there, shaking, and with this terrified look on his face, but they explained to me he'd just been removed from the rest of his litter and he was scared and lonely. They took him out of the cage and put him in my arms and he immeditely peed right in my palm.
"That's it. I'll take him."
Call it male bonding, call it whatever you want, but somehow we connected.
And that dog -- Fred, we called him -- was my loyal friend for the next 15 and a half years. He looked after all my kids, traveled from New York City to Fort Lauderdale, and was a trusted and reliable friend the entire time, never wanting anything more than a gentle pet on his head or a scratch on his underbelly.
Fred, a small shepherd mix weighing about 45 pounds, actually slept in my bed until he was about 9 or 10 years old. I don't exactly know why we stopped this, but I do remember Anne and I both thought "enough is enough."
But apparently we were the minority. See, according to the American Pet Products Manufacturers Association, recent research shows that about 51% of all cats and 43% of all dogs sleep with their owners. But what's REALLY interesting about this is that these numbers are up 20% since 1998!
Why do you think that is? What's responsible for this increase?
Are more people wanting to sleep with their pets because the rate of divorce has sky-rocketed?
Or is it that people are increasingly feeling more "love" from their pets?
There has to be some reason for this, because a 20% jump is HUGE.
We have 2 dogs and there's no way I'd want any of them in bed with me. There's just not enough room, and I'd have a tough time overlooking the fact that the dogs are out rolling around in the dirt during the day sometimes. Lord knows what they might be dragging underneath the covers.
And as far as our cats go -- they're harmless enough, but they're too scared of the dogs so they simply don't come in our room at night too often anyway, so it's really a non-issue.
My conclusion on all this? I'll quote Frank Zappa, who aptly stated: "Arf, she said."
Now go sell something,
Craig Garber
Any comments?
Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!
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