X 

Hey! The King Of Copy has FREE Unconventional Marketing And Copywriting Tips waiting for you here inside his kingdom -- get your hands on 'em right NOW!

Enter your first name:

Enter your e-mail:

Listen, Craig hates pop-ups just as much as you do.
But until you figure out a better way for him to get your attention, then I'm afraid... this... is it!

---

© 2006 Craig Garber & kingofcopy.com. All Rights Reserved. KingOfCopy.com is a trademarked name owned by Craig Garber.  By entering your e-mail address you are requesting and agreeing to be subscribed to our FREE "Copywriting and Marketing Tips" e-mail newsletter and you agree to the terms and conditions found here.  To read our privacy policy, click here. 

It Ain't Easy To Adjust, But You'd Better Do It, Now.

Dear Friend,

If you've ever seen a basketball game, then you know about "adjustments". You know, when a team comes out with a certain game-plan... but for whatever reason, the other team has some different ideas of their own about how the game should be played.

What typically happens is, at halftime, both teams make adjustments to their game-plan and how they're playing it.  Maybe they thought they could play a zone defense, but they really needed to play a man-to-man defense.  Maybe they thought they could spend time shooting from the perimeter, but it turns out they need to take it to the hoop inside.

The point is, if you start out going one way, but in order to get where you're going you need to change your direction, that's not called "failing", it's called "reacting," "adjusting"... "being smart."  The dummy who DOESN'T make the adjustment -- who doesn't change direction -- he's the failure. 

He's too bull-headed for his own good and generally doesn't really wind up going anywhere.  He's the "my way or the highway" guy who simply doesn't listen, who doesn't know how to adjust.

Wayne Dyer said, "Realize that there is no such thing as failure.  Keep this in mind and you will achieve all that you conceive in your mind.  You never fail, you simply produce results."

In direct-response, those results are called "testing" results, not failure.  O.K.? 

So snap out of it.

I think I'm going to be putting on a teleseminar soon, so keep your eyes opened in the next week or two.

There are a bunch of reasons to charge your clients a lot for your goods and services, least of them being it benefits you.  Find out why on the controversial "back page" of this month's Seductive Selling Newsletter at http://www.kingofcopy.com/ssnl

And if you're going to be at jvalert.com in San Diego over the weekend, look for me.  I'm flying out this morning and I'll be there through Saturday evening.

Now go sell something,

Craig Garber

P.S. I will give you $1,391 Dollars worth of FREE gifts just for test-driving The Seductive Selling Newsletter, while this offer lasts: http://www.kingofcopy.com/ssnl

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

You can reprint, or link to this article, or to any article on this web site, as long as you include the following text-box: