You Are S-O-O Predictable

Dear Friend,

First, just the HUGE Summer Double Issue of Seductive Selling will be released early next week, and I can PROMISE you, it is something else.  24 pages of pure marketing genius and a few good laughs, all from the King Of Copy.  If you're not yet subscribed, you can get your dirty little hands on it here, along with a TON of free bonuses:  http://www.kingofcopy.com/ssnl

You know, when I was in the securities industry, there was a standard disclaimer that went something like "past performance is NOT indicative of future returns."  And when it comes to securities, this is true.  After all, in and of itself, how a stock or bond may have performed in the past, with respect to it's rate of return -- really doesn't have ANYTHING to do with the rate of return you may or may NOT be getting in the future.

Keep that in mind as I tell you this story.

A few weeks ago, an independent study was recently released.  It's called "Consumer Attitudes Towards Disclosing Personal Data for Direct Marketing" and it revealed some very curious information about what's happening online.  It turns out over HALF (54% actually) of all consumers ADMIT to filling in false information when they are asked marketing-related questions, because they realize they are going to receive SOME kind of communication about their answers, and this impacts what they're saying.

Now let's take a look at some of the issues that come about because of this: For starters, if 54% are ADMITTING this, Lord knows how many people are really lying.  If I had to guess, I'd say something like at least 81% are really lying.  (I'm just kidding about this.  I really have NO idea how many people are lying, but that sounded like I had some sort of "back door" insight, right?)

The point is, the number is a LOT.

A second thing is that if you are a marketer relying on online direct marketing lists you're buying, depending on what kind of lists they are, you may be getting VERY poor leads and this is obviously not good at all.

And now here's a third thing that becomes very relevant to your deal.  You see, unlike the stock market, your prospect's behavior IS... for the most part -- quite predictable.  And in fact, it's so predictable, the most likely person to buy what you're selling in many cases (unless you're a divorce attorney) is someone who has recently...

Just bought what you're selling!

This is why it's so important you do two things:

One, market to your existing customers.  They not only have bought the kind of stuff you're selling, but they also have shown they trust you.  And... as you probably know, this is the biggest obstacle to overcome -- ESPECIALLY online.  In fact, the LION'S share of all the comments I get from all my buyers, is that "after checking out your stuff for a while, I finally felt you were 'the real deal'" -- or something like that.

And by-the-way, you should WANT to hear why people DO and do NOT buy from you.  It gives you very critical feedback, and it also gives you a great excuse to speak with your prospects or perhaps convert some NON-buyers into buyers.  Both of these things are very important, since ultimately, all business comes down to relationships, and it's a lot easier to build a relationship with someone "face to face" or at least on the phone, than it is ONLY in print.

The second reason you want to sell to people who just bought your stuff, has to do with marketing offline.  See, when you market offline, you can buy mailing lists that give you the names of "recent" purchases.  These are often called "hot lists".  You may pay a few pennies more for those names, but they are usually quite worth it, especially when you're prepared to make a good offer to someone.

And savvy marketers know this.  That's why you'll often start receiving offers for related items, after you buy something.  (Think, credit cards.)  It happens for good reason -- if for example, you've just bought some stationery, you're going to be a lot more receptive to buying even MORE stationery when you get a good offer. 

True?

Think about this the next time you're getting ready to either find new customers, or just spend some money on your marketing in general.  Chances are outstanding you'll go much further looking for hot lists of people who've just bought whatever it is you're selling, or using that money to speak to your older or current buyers, than anything else.

Because we really are S-O-O predictable.

Now go sell something,

Craig Garber

P.S. Order The Seductive Selling System and not only will you uncover 47 Ways To Push Your Prospects Emotional Buy-Buttons, but you'll also get a COMPLETELY FREE trial subscription to The Seductive Selling Newsletter AND $794 Dollars worth of FREE Bonus gifts just for checking it out.  Discover for yourself right NOW at http://www.kingofcopy.com/seductive

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

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