Yes, you "will"... No, you won't.

Dear Friend,

I just finished working on my latest masterpiece.

It's a 40-page sales letter for a client of mine who owns a unique sort of bank -- they're custodians for self-directed IRA accounts.

Are you familiar with those?

Don't worry, most people aren't.

First off, in case you don't live here in the United States, an IRA account is a retirement savings account.

Any intrest or income you make in the account is income tax-deferred, and... in many cases, income tax free.

And most people have no clue you can actually hold real estate inside your IRA. Most people have been brainwashed by brokerage houses and securities firms, into thinking the only thing you can invest your IRA money in, is securities -- like stocks... bonds... and mutual funds.

See, "traditional" financial planners, stockbrokers... and what-not...

Don't Make One Red Cent When
You're Investing Your Money In Real Estate!

So they simply don't tell you real estate investing is an option.

No doubt though, once this letter goes out (it's a lead-generation piece)...

Many Many More Real Estate Investors Will Be VERY Aware Of It!

You know, I really do enjoy writing.

But one thing I don't enjoy as much, is the "editing" part of the process.

And believe me, editing a 40 page sales letter (I reckon it'll be about 32 pages once I'm done.) isn't a walk in the park.

It's more like... a walk in the park... when it's 12 degrees below zero outside!

Here's one quickie mistake you're bound to find when you editing your sales letters.

It's a very simple error that clogs up your sales copy... distances your prospects from your products... and prevents you from having that "greased slide" effect you're after with your writing.

I see it all the time when I'm doing sales copy reviews -- www.kingofcopy.com/salescopyreview

Many times you'll write something like this:

"This system will take you by the hand and guide you along the way, step-by-step."

Whenever you see stuff like this, just chop out all the "wills", and change your copy so it reads more like this:

"This system takes you by the hand, guiding you along the way, step-by-step."

Doesn't that sound smoother?

And isn't it more "appealing" to you?

Want to know why?

Because the first sentence is "active".

Something that "will" do something for you, implies you have to work at it, or at least work "with" it.

The second sentence is "passive".

Meaning, you feel like the product is doing all the work for you -- it's almost effortless.

All you have to do... is... go out and buy it.

Now go sell something,

Craig Garber

P.S. You blew it! You completely missed the one thing you should be doing to consistently grow your business.  Wanna know exactly what it is? Then go here, right NOW: www.kingofcopy.com/consulting

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

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“Craig Garber is America's top direct-response copywriter.  Join the ranks of Garber's swelling list of global VIP's who subscribe to his unconventional weekly marketing moments, and discover how to dramatically boost your sales and improve the response to your sales copy, on his website at http://www.kingofcopy.com. Copyright © Craig Garber.  All rights reserved.”

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