Why Most People Struggle With Closing And What To Do About It.

Dear Friend,

Esther "Queen" Pinkston, from Rochester, NY (gosh it's cold up there) wrote in and had this to say:

"Hi Craig,

I am a Independent Associate for Pre-Paid legal Services, Inc. for almost one year part-time.

My greatest challenge is closing.  The initial contact is easy, meeting people is easy, I'm a people person.

Actually I wear many hats:  Wife, godmother, Private Music Teacher, Minister of Music, Evangelist, and Sales person.  However, I am not closing on as many sales each month as I need to in order to make a profit. Help."

Esther, closing makes many people uncomfortable.

Here are a few things to consider:

1. If you're having trouble closing because you're uncomfortable asking for money, or you feel undeserving of it in some way, or perhaps you don't want to feel like you're "taking" something from someone else, there are a few harsh realities you're going to have to face, like it or not.

First, if you don't fix this problem, you're going to be miserable and continue struggling all of your life.  I know this may be hard to swallow, but it's a fact.  The more you close, the more money you're going to make and the more opportunities you're going to have to live a vibrant rich and fulfilling life.

The more choices you'll have and the more control you'll have over your destiny.

Close your eyes, and picture -- for just a moment -- how much more rewarding you're life will be when you have money coming in like clockwork.

Less headaches... less anxiety... less pressure.

My point is, the first thing you're going to have to do to fix this problem, is to believe and want -- with a burning desire -- the end result.

And by the way, your performance and your ability to serve your clients will increase dramatically once you're making more money.

2. Second, maybe part of the prolem is, you're not getting the right people in front of you in the first place.

In my new marketing field-guide kit, "22 Ways To Completely Eliminate ALL Your Marketing Headaches Right NOW!" -- http://www.kingofcopy.com/22ways -- I go over very specific ways of how to "attract" the RIGHT prospects to you in the first place.

Having an eager prospect who WANTS your service, as opposed to having a prospect who's been "convinced" he wants your service, makes closing a LOT easier, and takes loads of pressure off you from the beginning.

Just think, if you KNOW for sure your prospect came to you, as eager as a puppy about to get some doggie snacks, it makes "closing" at lot less stressful for you because there's no doubt in your mind you're TRULY helping your prospect get what they want.

3. Lastly, the other thing you can do, and this is HUGE when it comes to selling, is to start "positioning" yourself at the top of the mountain, instead of being the "open door" for everyone.

Only the Statue Of Liberty should want your tired, your hungry and your poor.

YOU should want, "the wealty, the well-fed, and the energetic" -- at least as customers anyway.

Don't confuse your role as an evangelist with your role as a provider of "for-profit" services -- the two are mutually exclusive -- and don't let your prospects bamboozle you into confusing the two either, otherwise they'll be the one's laughing all the way to the bank, and that's NOT the purpose of you running a business.

Again, "positioning" is something I go over in detail in "22 Ways" -- http://www.kingofcopy.co,/22ways

Here's what I mean: As soon as your prospect knows he just can't "have" what it is you're selling, he want's it even more.  That's why things like "limited edition" production runs, do so well -- access isn't easy.

If you position yourself so your customers have to jump through a few hoops, or in some way have to "qualify" to work with you, guess what happens?

You suddenly become a hot item everybody wants -- like the hottest new video game system at Christmas time.

Make sense?

Regardless of which method you use though, don't underestimate the value and importance of being able to close, it's critical to your success.

But like I always say, it's better (and much easier) to be a hard opener, than a "hard closer" -- anyday.

Now go sell something,

Craig Garber

P.S. Sales copy not selling?  Fix that here, and avoid the extra $100 Dollar boost in price after January first.: http://www.KingOfCopy.com/salescopyreview

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

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