Who Really Said That?
Dear Friend,
Well, the cat is out of the bag and in case you haven't heard, the announcement was made yesterday, about my Information Marketing Expo seminar, which is being held in the U.K., on October 1st and 2nd in London. You can check it out in detail right here: http://www.kingofcopy.com/informationmarketingexpo
I've been flooded with e-mails about it, and I've also got more than a few comments about the sales letter for the seminar.
So, let me answer the most common question I'm getting, and that is...
Who Wrote The Sales Letter For This Event?
Was it me... or was it Neil?
I'll tell you the answer to that tomorrow, but one thing I will tell you, is that who's "voice" your sales letter is written in, is a very important factor you MUST consider, before you ever sit down and write ANYTHING.
And of course, your entire marketing "angle" is going to be dependent on that voice as well.
Generally, you have 3 choices of "voices" you can use.
You can use the actual person who is "selling" the goods and services.
You've got to be careful with this one though, because your prospects are going to be somewhat skeptical whenever YOU personally are pitching something YOU will benefit from, for obvious reasons.
When you are pitching in your own voice, I always find it easier, and more enjoyable -- and maybe this is just a personal preference with me -- to do this when you're selling a "service," or when you're selling information -- as opposed to when you're selling a tangible product.
Why?
Simple: Because you can only talk "so much" about a hand-held widget, but you can virtually go on forever about information that's in a book... a newsletter... a kit... a "system"... or a set of services you're performing.
And this is important, especially as the price of the items you're selling increases. Because the more you tell, the more you can justify your high prices... credentialize yourself... and go into detail about the benefits of your services.
Like I said, tomorrow I'll tell you who actually wrote our hands-on working expo letter here: http://www.kingofcopy.com/informationmarketingexpo , plus, I'll also have a special treat in store for you, plus... I'll tell you about another "voice" you can write your sales letters in.
Now go sell something,
Craig Garber
Any comments?
Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!
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| “Craig Garber is America's top direct-response copywriter. Join the ranks of Garber's swelling list of global VIP's who subscribe to his unconventional weekly marketing moments, and discover how to dramatically boost your sales and improve the response to your sales copy, on his website at http://www.kingofcopy.com. Copyright © Craig Garber. All rights reserved.” |