Which One Of These Doctors
Do You Want Saving Your Life?

Dear Friend,

Here's something I've mentioned more than once, during consulting conferences -- www.kingofcopy.com/consulting:

If you're ever stuck for an analogy about your prices, or about part of the process of what you do, a good rule of thumb you can always fall back on, is to use medical analogies.

For example, "Sure my copywriting fees are high -- but let me ask you this: Which doctor do you want perfrorming heart surgery on your life -- the "cheap" doctor... or the guy who's charging you a premium for his services?"

If you really want to be dirty, you can say "If your son or daughter needed open heart surgery... which doctor would you want performing the operation -- the guy who was charging the most money... or the "discount" heart surgeon?"

Or how about this one, "Once we meet, I'll ask you a series of questions about your background and how you came to develop your current thought processes.  Kind of like when you go to the doctor for the first time and they ask you all sorts of questions about your health... your parents health... what kind of foods you're eating... and your fitness and lifestyle habits.

Make sense?"

Why is using "health care" such a safe bet?

Simple: It's something absolutely every single person on the face of this earth, who lives in an industrialized country... can relate to, and for many people, you'll also be touching a nerve with it since health is such a critical issue.

Now here's something exciting: Tomorrow, my family and I are moving across the state to the Tampa Bay area.

So if you don't hear from me for a few days, it's because they DIDN'T install my broadband and my electricity WASN'T hooked up like they told me it would be.

One thing I've discovered (besides "moving sucks") is that I'm excited about exploring a completely new area. It'll be like a new adventure for us.

Figuring out where to go... and what to do... (and where to NOT go and what NOT to do) is something I'm looking forward to doing, especially with my wife and kids.

Just think, how many times in your life does "finding a new restaurant" become something you're looking forward to?

And since every day you wake up is kind of like the first line of the first page of whatever it is you're writing... I'll bet you a dollar to a hole in a donut, that on this adventure... I'm getting ready to write... some very
powerful... best-sellers.

Now go sell something,

Craig Garber

P.S. Right now, you're looking at 3 weeks out to book any kind of appointment with me.  Get in right now or you'll soon be looking at a month out, or more:  www.kingofcopy.com/salescopyreview or www.kingofcopy.com/consulting

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

You can reprint, or link to this article, or to any article on this web site, as long as you include the following text-box:

“Craig Garber is America's top direct-response copywriter.  Join the ranks of Garber's swelling list of global VIP's who subscribe to his unconventional weekly marketing moments, and discover how to dramatically boost your sales and improve the response to your sales copy, on his website at http://www.kingofcopy.com. Copyright © Craig Garber.  All rights reserved.”