When To Ask "The" Questions
Dear Friend,
Sometime tonight I'll be taking down the free shipping offer on my newest marketing program, "22 Ways To Completely Eliminate ALL Your Marketing Problems Right Now!", so get on over to http://www.kingofcopy.com/22ways/christmasgift.html, to take last-minute advantage of this, right now.
A while ago, we were talking about using "quizzes" to get your prospects involved and to either qualify them as buyers in the first place, or to increase the perception of just how badly indeed, they needed your goods or services (I think you can find where we discussed this here: http://www.kingofcopy.com/tips/3_simple_questions_to_grab_your_prospects_attention_101105.html
A few people have since e-mailed me asking me for more information about using quizzes, and instead of answering each of these questions separately, I figured I'd answer them by just giving you a few little guidelines to work with.
When you're using quizzes there are a few things to keep in mind:
1. There's no hard rule "where" you should use them, but in general, it's wiser to use them either up-front, right away... or on the back-end, to re-close your prospect. Not that you can't use them in the middle, but that's not where I usually use them.
2. Make sure the answers to most, if not all of your questions, are "Yes" responses. Too many "No's" and your prospects will start having doubts and getting buyers remorse, before they've even made their purchase.
3. And lastly, make your quizzes fun. Ask simple questions, or ask "humorous" but not stupid "guy humor" questions. After all, you want your prospects smiling as they review the benefits of what they're about to get from you.
O.K.?
Now go sell something,
Craig Garber
Any comments?
Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!
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