When 3rd Parties Can Revive (And Save) Your Sales Pitch!
Dear Friend,
Over the last couple of days we've been talking about something few people stop and take the time to consider, BEFORE they go ahead and start writing their sales copy -- and that is -- whose "voice" your sales copy should be written in.
Remember, when thinking this through, what's key here, is credibility, and believability.
You want to ask yourself, "Which "character" will be most credible and believable, to my prospects?"
And oftentimes, this means, which character can you "make" most credibile and believable to your prosptcts.
These specific subjects -- How to make your sales copy more credible, and more believable to your prospects -- are going to be covered in depth in my upcoming Information Marketing Expo U.K. event, which is taking place in London on October 1st and 2nd -- http://www.kingofcopy.com/informationmarketingexpo
Along those lines, another "voice" you can write in, is what I call, the "3rd Party Plus" voice.
And who qualifies to be your "3rd Party Plus" voice?
Well... bluntly...
Anyone Who Will Make Your Pitch Work!
For example, I recently wrote a pitch for a real estate / financial services-related product -- and the letter came from a real estate lawyer.
When I pitched a service to CPA's a while ago, guess where that letter came from?
A CPA of course (a CPA is like a Chartered Accountant, in case you live outside America).
How about medical or health-related pitches?
Consider using a doctor... a pharmacist... or a cured patient -- that sounds good to me.
In certain cases, even a "friend" or client can make your pitch, especially if you've got some kind of whacky or unique story about how you came up with your product or service.
You can even "invent" secret "clandestine" characters, like...
"Mr.(or Mrs.) X" for example... or... "Former Convicted Felon -- prisoner # 12345".
The choices are endless -- it all depends on who you're writing to and what you're selling, that ultimately determines the "best" way to go here.
Remember, you can write "from" anyone you want, so long as 3 things are true:
- Your sales pitch is true. Make sure you've got "someone" behind those characters willing to back their "writing" up.
- Your sales copy is believable.
- And lastly, your "voice" must have credibility -- don't advertise your new "shortcuts to real estate investing success" program, and have the person writing your sales copy, be a 17-year old surfer dude from Encino, California.
Make sense here?
Now go sell something,
Craig Garber
Any comments?
Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!
You can reprint, or link to this article, or to any article on this web site, as long as you include the following text-box:
| “Craig Garber is America's top direct-response copywriter. Join the ranks of Garber's swelling list of global VIP's who subscribe to his unconventional weekly marketing moments, and discover how to dramatically boost your sales and improve the response to your sales copy, on his website at http://www.kingofcopy.com. Copyright © Craig Garber. All rights reserved.” |