What You WON'T Get Out Of Your Accountant -- Ever!
Dear Friend,
Last weekend we had our neighbors over for brunch.
I particularly like THESE neighbors because they're nearly "invisible".
You know what I mean, right?
You see them once-in-a-blue-moon when they're coming or going... you wave hello to each other and exchange some pleasantries... and that's it.
They're not always coming over and asking you questions... they're very happy people who always give you a nice big smile... they don't drag you down and depress you with all their problems... they haven't had the authorities called on them because they got caught smoking pot when they were home alone with their infant daughter, like my old neighbors when I lived in South Florida... and they're not always coming home coked out of their minds at 4 a.m. having violent fights in front of their house like my other old neighbors in South Florida.
In a nutshell, they're simply perfect.
So the least we could do was have them over for coffee and whatnot on a Sunday morning.
They are both college professors -- he runs the honors department at USF... and she... does something else I don't remember, over at the University of Tampa.
He (let's call him "Bob") was telling me he's going to retire in two years. I'm not sure how old he is exactly, but he's in his young 60's at most. He said he's looking forward to being able to do "nothing", although he didn't think he actually would do "nothing".
He also then said something that almost made me gag on the slice of freshly picked grapefruit (our tree is starting to offer up some VERY sweet one's) I was eating.
Bob said "I'm looking forward to bringing in all my statements into my accountant and having him tell me how to grow all my wealth and keep it forever."
Do you know what it is that made me gag?
Was it because I used to be a CPA years ago and I had "debits on the left, credits on the right" flashbacks?
Nope. Listen closely and I'll tell you.
I said, "Bob, why in the hell would you do that? What makes you think your accountant has even the slightest ability to give you that information from a practical standpoint?"
After all...
When's The Last Time You Met A Filthy-Rich Accountant!
Bob, a bit flustered, but obviously in agreement said "Gee, you're right. All they want to do is GET filthy-rich accountants, but the one's that have HUGE asset bases themselves are really few-and-far-between."
True dat, as they say up north.
See, you musn't ever make decisions, or take advice from people you "perceive" you should be listening to, because the truth is, perceptions are greater than reality... only until there's problems.
Here, let me give you a VERY common example of what I mean: Ever know someone who's having medical problems and who needs to go into the hospital for some kind of surgery or procedure?
They always say something like "My doctor is the top guy in town... or he's the number one expert for specifically fixing THIS problem."
And the more severe their condition is, the better their doctor is.
So if they're going in for cardiac problems, or to have a cancerous tumor removed, their doctor will be like one-step removed from God, and you'll hear things like "Oh, this guy is so good, when the President's doctors are stumped, and they can't figure out what's what, they call on my guy for the answers."
True?
Silly as this sounds, everybody rationalizes to themselves that "their" person is the best.
Wanna see how quickly these things turn?
Wait until you have problems that your medical genius CAN'T solve. Then, almost overnight, he or she becomes an incompetent quack who shouldn't even have a license to practice medicine.
But that's what happens when you fall from grace.
This is one reasom why it's so hard to get divorced for a lot of people -- they've rationalized that their "spouse" is great -- so how can things have gotten so bad.
Fortunately years ago when I got divorced, I didn't have this problem. I knew if I spent one more minute with this toxic vampire, that it was going to ruin my life.
But that's neither here nor there -- I'm going astray a little bit.
Anyway, if you want to be around TRULY great people who are in the information marketing business, what you'll need to do is attend my Information Marketing Expo in sunny Orlando, Florida on Friday, Saturday and Sunday, March 10th, 11th and 12th.
There will be no "posers" there and you'll be able to sharpen your skills and meet up with some very like-minded people who are doing very well for themselves, and you'll be able to share ideas and secrets with all of them.
And in case you've never been to a seminar, the networking part (as long as you actually participate in it) is actually one of THE biggest benefits of attending.
Keep your eyes opened because I'll be posting information up by the end of this week.
This is also a great time of year to be visiting Orlando. Not too hot yet... and not too many tourists.
And hopefully... not... too many... accountants, either.
Now go sell something,
Craig Garber
Any comments?
Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!
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| “Craig Garber is America's top direct-response copywriter. Join the ranks of Garber's swelling list of global VIP's who subscribe to his unconventional weekly marketing moments, and discover how to dramatically boost your sales and improve the response to your sales copy, on his website at http://www.kingofcopy.com. Copyright © Craig Garber. All rights reserved.” |
