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What You Can Learn From Tom Cruise... And How It Can Explode Your Sales!
Dear Friend,You know, Tom Cruise has been all over the television and newspapers lately.
Yeah, he's got a big blockbuster movie out right now that he's trying to promote (War Of The Worlds), but he's also been getting a little "out there" going on about his newest love, Katie Holmes, and of course -- he's been in "preacher" mode about his cult / religion, scientology.
Now whether you like this kind of stuff or not, there's a very simple lesson you can learn from Tom Cruise, that can make a HUGE difference in your business, and therefore in your life.
Any idea what that lesson is?
No... it's not that you should go around getting publicity by being a nut...
And n-o-o-o... it's not that you should profess your love for your newest flame, shouting it out from every rooftop in town at the top of your lungs, so we can all hear about it, either.
It has to do with "action".
More specifically, it has to do with "taking action".
Napoleon Hill, the incredible author of "Think And Grow Rich", once said,
“Do not wait. The time will never be “just right”. Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along."
And it's true: Things happen once you're in motion.
See, regardless of whether you love Tom Cruise or whether you think he's an a-hole, the fact of the matter is...
At least he's out there doing something!
Many people just sit around waiting... and waiting... and waiting...
Until their timing is "just right".
And before you know it, what happens is, you wind up moving on to another project because all that enthusiasm you once had over your idea, is long gone, just like all the other hopes and dreams you once had but didn't "get to".
I can't tell you how many people call me for consults - www.kingofcopy.com/consulting - and for sales copy reviews - www.kingofcopy.com/salescopyreview - and then tell me "Gosh, I don't know why I waited so long to get moving on this."
Bluntly, I don't either...
Let me tell you a somewhat embarassing story:
I didn't grow up in what you'd exactly call a... "loving environment".
As a result, I had a lot of negative programming shoved down my throat from an early age.
And it's taken me loads of time to reverse all that and to sort of "re-program" myself with "good messages" instead of "bad" ones.
Anyway, when I was a kid, my father had a favorite expression. He used to tell me "You're no effin' good Craig."
For a while there, I used to believe him.
So I got myself in lots of trouble... and I did a lot of negative things... and I really was sort of wandering around aimlessly.
If I'm 100% honest about things, I didn't really "snap out" of that mode, until I was around 30 years old.
Around that time, I made some "key" decisions, that I may tell you about later, but for now... just know that I started making some good strategic moves in my life, for the very first time.
A few years later, in late 1998, I decided to go into business for myself.
Was my timing right?
Absoluetly not.
I had a very close family member that was just recovering from a serious illness, and that was pre-occupying a great deal of my time, both physically and emotionally... Anne and I were working on having another child... and lastly, it wasn't exactly like we had a huge amount of free cash to play with.
In fact, we had a little stash for the first time in a while, and I was about to invest the lion's share of it into getting my new office set up.
On top of that, mind you... this was all new to me:
After all, I was the son of a toll collector and a bank teller... so it wasn't like I'd had years of formidable training in running a business, and I'd certainly NEVER seen entrepreneurial "spirit" in action before in my entire life.
But I did it.
With my wife's support, and with both of us never even thinking things wouldn't work out, I started my own financial planning firm after spending time working in the corporate world doing this for someone else.
Shortly after that, I got into direct-response, used it to really explode my sales... and then of course... the rest is history.
My point is not that I succeeded. And frankly, until I stumbled across direct-response marketing, we had a lot more stress, anxiety and bad times, than good.
My point is, that I did... "something".
Overall, my story has a really nice ending -- at least as far as I'm concerned, but what I want you to know is that nothing would have EVER happened if I'd waited until the timing was "just right".
Fast forward the clock again, to just last week. My wife and I took our younger son Casey along with our daughter, out to our local Barnes & Noble Bookstore for a couple of hours of reading fun.
I saw a "Comic Novel" there (that's a novel, written in the comic-book style -- very popular nowadays) by someone called "Seth".
I absolutely loved the title. It was called...
"It's A Good Life If You Don't Weaken."
And it's an even better life, as long as you don't sit around waiting for the "right time" to get your stuff done.
Try it, you'll immediately find out for yourself.
Have a great fourth and talk to you on Tuesday.
Now go sell something,
Craig Garber
Any comments?
Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!
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