One BILLION People Are Craving THIS Product

Dear Friend,

On yesterday's Seductive Selling System Monthly Coaching Call, we discussed a lot of different things, and helped each of the callers solve a few of their marketing problems.  One of the most important issues we discussed had to do with your prospects "wants" and how to attack them, and why it's simply nothing but a complete waste of time to try and do anything else.

And while I can't get into the exact details and application of what we spoke about, let me give you an example of "want" versus "need" and why you need to understand the difference.

On a lot of my coaching calls - http://www.kingofcopy.com/coaching - people will tell me about services they want to sell, or products they've developed, because people in this marketplace or that marketplace, "need" them.  And although your motives may be pure lilly white when this situation arises, it simply doesn't matter because what people "need" is completely mutually exclusive to what people "want".  And the ONLY thing your prospects are going to spend money on, is what they "want".

Even things like medicine, for example.  I've met loads of people over my lifetime, who simply will NOT take any kind of medicine, no matter how sick they are, or how long they've been sick.

Why?

The answer is simple: Because they don't WANT to.

You need look no further than the tobacco industry, to validate this.  The other day I read an aricle that said during this century, it is expected that cigarette smoking is going to kill close to 1 BILLION (that's Billion with a "B") people.  They'll die from cancer, primarily, but also "side deaths" from things like cardiovascular and pulmonary diseases as well.

Ouch.

In China alone, 300 Million men are smokers -- that's more than the entire population of the Unites States right now!

I don't usually like even THINKING about negative stuff like this, let alone talking about it, but it is a VERY important point - this "need" versus "want" issue - and understanding how POWERFUL "want" is, by taking a look at an extreme example like this, is critical, if you want to know how to sell as much as possible, and how to avoid making critical selling and marketing mistakes, in both your products AND your sales copy.

If you want to get in on these monthly coaching calls too, all you need to do is order the Seductive Selling System http://www.kingofcopy.com/seductive

Oh, and don't smoke -- it's bad for you.

Now go sell something,

Craig Garber

P.S. The double issue of the Seductive Selling Newsletter will be published at the end of this month.  It is definitely going to be the most important marketing publication you will get your hands on this year.  Try it for free NOW and get $794 dollars worth of gifts too:  http://www.kingofcopy.com/ssnl

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

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