The Ultimate Testimonial

Dear Friend,

I think I'm going to go out and buy a lottery ticket or something -- last night I actually caught a bass out here on the lake.  Sheesh, it was beginning to feel like I hadn't got a hit since I had hair, and I was starting to get antsy about it.

Anyway, people often ask me what the best kinds of testimonials should say, and the answer is actually quite simple.  Your testimonial should be like a verbal "snapshot" of the difference between what your life was like BEFORE you used the product, and what it's like now AFTER you've used the product.

It's kind of like the "before and after" pictures you see when someone's selling weight-loss products. 

Oh, the other thing a testimonial has to be, is specific.  After all, talking about something in generalities is worthless, just the same way saying something "general" about your own goods and services is worthless, like "biggest" "best" "fastest". 

On the other hand, saying your burgers are "41% Bigger than any other burgers in Memphis"... or that your landscaping service is "Guaranteed to give you the greenest lawn you've ever seen, or else you pay nothing"... has quite a lot of meaning.

Here's a testimonial I recently received that does a very good job of hitting all the hot-buttons.  I know this is hard to believe, but I was so humbled by it, I simply had to had to share it with you.

It's from Craig Eubanks, a copywriter and info-marketer from San Francisco, California.  Craig is working with me in my Maverick Mentoring Program - http://www.kingifcopy.com/maverickmentoring - to help position himself as the guru in a little-known niche.

"I've been involved in direct marketing for a while now.  One of the things that is the most difficult, is to navigate all the hype and find people that really deliver.  And even more important, to combine that with someone who will give you "face time" access other than fax machines and the occasional email, and most of all that actually gives a damn if you succeed.

I finally found one of those rare individuals in the direct marketing community in Craig Garber, and I am excited to be the first person to POUNCE on the opportunity to have him as my mentor.

I'm currently in both a coaching program and a mentoring program with very well known direct marketers who are recognized as top copy writers and marketing geniuses, and while I have learned a lot from them, I realize, what I will gain with Craig's personal attention will be light-years beyond anything I would gain from these other programs.

This more than just picking his brains to improve my copywriting (although you can bet I will), this is about learning the nitty-gritty of what really works and what doesn't, this is about joining him in the top tier of the direct marketing world, and creating the kind of business and lifestyle that 99% of people only dream about.

No mistake here, this will involve work combined with desire, a solid plan, and the right mindset.  And I know I can count on Craig to keep me moving forward and minimize my mistakes, as well as helping me shortcut the learning process in a huge way.

I had a one day mastermind meeting with Craig in March, and I have seen firsthand what he has created in his business and life. I also got an amazing amount out of that one day, and can only begin to imagine what a year with him would be like.

He is fully in control of his time, his income, and how he chooses to live.  The fact that he wants to assist 5 other people to make this happen in their life, says a lot to me about his character and his abundance mindset.  He doesn't hold back his 'secrets', and instead shares them freely.

You really want to make a difference in your business and your life? I can't think of anyone better to get you there. Do it NOW, invest in yourself. You'll be glad you did."

I actually turned red when I got this -- it really gives you a great future-paced experience, doesn't it?

Now one thing about this Mentoring program.  Someone wrote in yesterday and was confused about THIS program, and my coaching program, the Maverick Marketers Club  http://www.kingofcopy.com/maverickmarketer - so let me clear this up.

My mentoring program is limited to five people, my coaching program is not.  My coaching program has monthly telephone contact, my mentoring program has monthly phone contact, but much much more of it, as well as virtually unlimited e-mail access to me, and quarterly face-to-face, full-day coaching.  I hope this cleared up any confusion you might have had.

Off to the races again.

Now go sell something,

Craig Garber

P.S. One person said it's "The best damn coaching program I've ever seen."  And it's right here:  http://www.kingofcopy.com/maverickmarketer

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

You can reprint, or link to this article, or to any article on this web site, as long as you include the following text-box: