Trojans

Dear Friend,

If you love Trojans, and let's face it -- what young man doesn't -- then this is something you want to jump on right away.

No, not THOSE Trojans, I'm talking about the USC Trojans. With all the hype surrounding their tailback Reggie Bush just winning the Heisman trophy, Trojan information will be a hot search item.

Anyway, a friend of mine owns the domain USCFootballFans.com and he's interested in selling it.

If you want to buy it, drop me an e-mail and I'll put the two of you together.

Now let's take a look at some of the mail I've received recently:

Needless to say, I received a wide variety of e-mails on yesterday's tip about Tookie Williams, Governor Schwarzenegger and the death penalty.  Comments were on both sides of the fence, and most people were pretty passionate about which ever side they were on.

I also received a few e-mails about my Richard Pryor press release.

Someone sent Anne an e-mail and said "I just wanted to let you know that it seems way too soon and highly inappropriate for "America’s top copywriter...Craig Garber" to capitalize on the death of Richard Pryor.

Please pass my comment on to Craig."

The thing is, when you're writing press releases, you need to write about NEWS.  If I'd waited 6 months... a year... or even a week, you'd have 1/100 th of the amount of interest in your news release than if you hit it immediately.

Like famous copywriter Robert Collier said, way back when -- you've got to enter the conversation people are having in their minds already.  This is one of the MOST effective ways to get attention.

And another thing you need to learn is that successful people take action right away.  Sometimes it pays off and sometimes it doesn't -- but waiting to take action -- regardless of what you're talking about, almost NEVER pays off.

David Dutton wrote in asking "Hey Craig...great article.   How did your Pryor Press Release make out?  I sent my first press release out last night and I am on the first page of google news for two really popular keywords. Pretty cool for first try. Never done this before but it does work."

Hey David, thanks and I bet you felt gret about seeing that release on Google.

I did NOT get any interviews from my release, so it didn't give me the exposure I wanted, but here are some stats on it, which you can see right here:

http://www.kingofcopy.com/tips/richard_pryor_121205.html

Since Monday, the 12th (a little over 48 hours), the release has been read 33,605 times... it's been picked up (to be distributed) 1,164 times... it's been printed out twice... forwarded 8 times... and downloaded 53 times.

Also, I picked up a full weeks worth of subscribers in one day alone, and I'm SURE something else good is going to come from this, I just don't know what that is yet.

It cost me $280 bucks to place the press release higher up, using prweb.com, and overall, I'm pleased with how things went.

I also know those numbers would be shriveled up dramatically if I'd waited longer to release it.

I also made extra product sales of my "22 Ways" marketing program -- http://www.kingofcopy.com/22ways -- which, in case you ordered it during the pre-production offer is DEFINITELY shipping out from the Lutz post office on Highway 41, tomorrow morning, via U.S. Priority Mail (or Global Express if you're overseas).

So that's the story, morning glory, and tomorrow I'll be back with something else intelligent and important to say -- hope to speak to you then.

Now go sell something,

Craig Garber

P.S. Change your life in 2006?  Here's the formula:  http://www.informationmarketingexpo.com

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

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