It's NOT What's On The Inside That Counts, Especially If You're A Bearded Lady

Dear Friend,

When it comes to people, you should never judge a book by it's cover -- meaning, "sometimes" when you make a premature decision about someone based on what they look like... what they're wearing... or the kind of facial hair they have, your decision isn't always right.

With one exception.

If the person you're sizing up has really really bad personal hygiene, or if they're a woman and they have a LOT of facial hair, then your early decision probably IS spot-on correct. 

In fact, one time I met a female accountant in her office, years ago.  The first thing that struck me odd was that she had a very thick moustache.

I mean, it was like Tom Selleck thick.

It was SO freakin' thick, I thought I was hallucinating.  I literally had to shake my head back and forth a few times, like you do when you get a fly buzzing into your nose or your eyes -- I simply couldn't believe a woman would allow THIS much facial hair to be growing on her face.

It was actually "bearded-woman-in-the-circus" length.

I thought "Imagine how disgusting it would be kissing someone like this" -- and I nearly threw up in her office -- I literally had to run to the bathroom to compose myself.

Then, once I get back to her office, she starts chain-smoking cigarettes.  It was almost like being inside a movie.

I said "this can't be happening" to me, because it was the kind of thing you could see yourself experiencing while sitting in a movie theater, or laying on your couch at home watching a video on T.V. or something.

The amount of facial hair she had was SO outrageous, I thought to myself, "surely, if this was real, she wouldn't allow herself to be seen like that."  It was so bizarre, it was like, imagine for a moment, meeting someone for the first time... and they have a gigantic lead pipe sticking out of their ass -- wouldn't you do a double-take?

And you'd probably mention it to them, right?

But the thing was, how could I discuss this woman's facial hair with her?

And the situation only got worse when all the ashes from her cigarettes started getting caught in her fuzzy patch.

Not as if the facial hair wasn't bad enough, right, but the ashes thing -- now THAT was disgusting.

Needless to say, you'd have to have a pretty high limit on your credit card, to consume the amount of alcohol you'd need, to actually start finding this woman attractive.

See, once you experience things like this, you learn to appreciate the little things in life, like hairless women.

That's why I'm not letting my wife go anywhere -- who knows what the next woman might be like?

Anyway, when it comes to books however, you really CAN judge a book by its cover.

For instance, did you know that "Gone With The Wind" was originally titled "Tomorrow Is Another Day"?

And "The Rainbow Book", which sold 25,000 copies within 3 years after it was published, sold 500,000 copies over the next 2 years after the author changed the title to "Free Stuff For Kids."

One of my favorite books of all time, John Steinbeck's "Of Mice And Men," was originally called "Something That Happened."

And "Catch 22" by Joseph Heller, was originally called "Catch 18."

So remember, if you're writing a book, or you're developing any other kind of product or proprietary process, the name of your process will affect your sales, just as much as the headline of your display ad or sales letter will.

So don't take this part of your work lightly.

One last thing:  The HUGE discount on my newest product "22 Ways To Completely Eliminate ALL Your Marketing Problems Right Now!" will be disappearing in 4 days, on Wednesday the 23rd, whether you're a bearded woman or a shaved woman or whatever you are. 

In fact, if you want to order this product after that, you're going to wind up investing almost DOUBLE!  So grab your razor and your can of shaving cream, and get on over to http://www.kingofcopy.com/22ways and get your grubby little hands on this marketing field-guide, NOW, or else... you'll lose out on all the smart marketing stragies I've revealed.

Now go sell something,

Craig Garber

P.S. Want to know what else you need to do to boost your response rates?  Improve your sales copy!  Find out how right here: http://www.kingofcopy.com/salescopyreview

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

You can reprint, or link to this article, or to any article on this web site, as long as you include the following text-box:

• Home
• Intro
• Bio
• NEWSLETTER
• Products & Coaching
• Testimonials
• Writing Samples
• Archives I
• II
• Contact