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Here's A Fool-Proof Substitute For Wealth When You Need It
Dear Friend,
Yesterday, they managed to get me out of the house here, and last night I went to Busch Gardens with Anne and the kids. I don't want to start the week off negatively, but... let's just say I now know where all the people who shop at Wal-Mart go, when Wal-Mart closes.
Anyway, 'nuff said about that.
Ever feel you don't have the power to stand behind a business decision because you don't have the wealth behind you to back it up? Ever set parameters with your customers and prospects, but you don't seem to be able to adhere to them because you're scared of losing them?
In other words, your need for money is greater than your desire to be independent?
Don't worry, you really aren't alone here. Every successful person goes through this - and in fact, many people, even long after they're successful, fail to set boundaries and they wind up letting their clients set the ground rules. These are the wealthy people you see at seminars who still do not have the lifestyle they want to live, in spite of having more than their fair share of money to live it if they really wanted to.
Why does that happen?
Well, for some people, the root of this is insecurity. They are afraid of setting boundaries. They think if they do so, people will be "turned off" by them.
This is not accurrate thinking, it is scarcity mindset thinking. What you believe will happen, and what you MAKE happen, will happen. When you think with abundance on your side, you realize even if somone is turned off by the ground rules you establish, another person will come right along after that first person, to take their place.
For other people, the root of this is just habit -- bad habit. They've been doing this for so long, on "autopilot", that at this point in time, it is just something they "do", the same way you put your toothbrush on the exact same spot inside your mouth when you brush your teeth every morning, or the same way you tip the sugar into your tea or coffee. That's just "how you do things."
But when you do this, you are ultimately "surrendering," and nothing is as contrary to the concept of "entrepreneurship", than surrender.
So what are you supposed to do, and how are you supposed to set boundaries, if you don't have the financial horses behind you, to be so confident?
You use, as Robert Ringer said in Winning Through Intimidation, something there is an unlimited supply of. Something you can create an infinite amount of.
You use guts... balls... cojones. However you want to say it.
It doesn't feel as good as money sometimes -- at least, not initially anyway... but the return on your investment over time, is actually infinite. And the thing is, if you use guts to build your confidence one time... it's easier to use guts to build your confidence the second time.
And then before you know it, you don't need to use guts anymore, because at some point, the financial flow will start, adding even more fuel to you fire of burning confidence... and this whole process snowballs your way towards success.
As Ringer said, "This substitute (guts) is as available to you as it is to the wealthiest person."
The other thing is, the pain of regret of not using "guts" will linger far longer than the momentary sting of using them. And in my book, that sounds like a winning plan, no?
Now go sell something,
Craig Garber
Any comments?
Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!
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| “Craig Garber is America's top direct-response copywriter. Join the ranks of Garber's swelling list of global VIP's who subscribe to his unconventional weekly marketing moments, and discover how to dramatically boost your sales and improve the response to your sales copy, on his website at http://www.kingofcopy.com. Copyright © Craig Garber. All rights reserved.” |

