How To Avoid The Road To Disaster

Dear Friend,

Here's why it's so important to be DIRECTLY in touch with your prospects and customers, instead of relying on "surveys" and "consumer information" for your marketplace input.

Recently, over 8,900 consumer responses were collected and summarized in a report that marketers are supposed to rely on.  The report is allegedly telling you "what's on your customers mind."

Here's just a small sampling of the kind of responses in the report:

• I don t know how people on fixed income or living paycheck-to-paycheck are going to keep their heads above water.
• What will happen to all these people with adjustable rate mortgages that can not afford for their payment to go up?
• We cannot continue to be the world police and leave our own people to suffer.
• There is too much financial instability right now with the effects of these major hurricanes on the U.S. economy.
• Tired of the political bashing.  Everything from the economy to natural disasters.  People are placing blame depending on the political party they are associated with.
• The price of housing is excluding young families and seniors from owning homes and beginning to concentrate home ownership in the hands of landlords and the wealthy. The American Dream is in grave danger.
• When is the country going to act like a country that is at war?
• Our judges are trying to change what our constitution says by using their power to change laws, which is not their job.
• With the economy the way it is, gas prices out the roof and grocery prices outrageous, it's getting very hard to get by!
• The world wide oil reserves are about to peak and we have no viable alternatives.
• The ready willingness of the media to present everything as if it is either the fault of the United States or the fault of our President.
• I am very concerned with the state of world affairs and the high number of natural disasters in recent months.
• Terrorist threats being made and carried out in the US. And the upcoming possible outbreak of Avian Flu world wide.
• Gas prices, homeland security, and lack of morality in our country and the world.
• Border security and our nations security... taking care of the US citizens needs instead of taking care of the world.
• All the recent tragedies that have been occurring world wide.

Now I don't care WHAT you're selling, but outside of fodder for a few e-mails and perhaps a press release -- or at a strecth, even the theme of a sales letter -- this information is utterly useless.  It will not put you in touch with your prospects any more than looking at the pattern of the grinds at the bottom of your morning cup of coffee will.

If you're relying on others to keep you informed about what YOUR prospects want, instead of reaching out and talking to them yourself, it's a sure road to disaster... or even worse.

On page 7 of this month's Seductive Selling newsletter, I show you an example of how to get a HUGE following by rallying around a very UNLIKELY object of "dislike." This is an obvious example of an entrepreneur who's in touch with her marketplace -- and the irony of it is... the object of "dislike" is the LAST person it should be. Just shows you what happens when you ARE in touch with your buyers. Check it out now and get $794 worth of free gifts, just for subscribing: http://www.kingofcopy.com/ssnl

Now go sell something,

Craig Garber

P.S. On page 11 of the Magic Marketing Research And Resource guide - http://www.kingofcopy.com/magicmarketing - discover which marketer has sworn off direct-response selling formulas as if they were the plague, and why.

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

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