The Right Way... And The Wrong Way... To Attract New Business!
Dear Friend,
A few days ago, I exposed a foolish letter I wrote to try and get prospects when I first became a freelance copywriter. (Just go here in case you missed it: http://www.kingofcopy.com/tips/better_left_unsaid_081805.html)
Do you know what the right way to have approached this situation would have been?
Meaning, if a freelance copywriter wanted to go out and try and "attract" new prospects (as opposed to chasing them down), can you guess what I should've done?
The answer is simple: I should have wrote up a lead-generating ad (or more accurately, a series of lead-generating ads), and then...
I should've mailed the crap out of them!
Remember, the best way to generate new business is by using 2-step lead-generation.
Meaning, you go out and ask your potential prospects if they're interested in getting a free report, or a free guide, or in this case, maybe you'd want to pick out some kind of fancy-schmancy name like a
"FREE Business-Owners Special Report -- How To Avoid Being Ripped Off In Your Marketing: 7 Little-Known But Incredibly Powerful Secrets The Big Guns Are Using To Explode Your Sales, Starting Immediately!"
Even better still -- if you target your message even more directly to your prospects, your response rates would be even higher.
Like this:
"FREE Retail Store Owners Special Report -- How To Avoid Being Ripped Off In Your Marketing: 7 Little-Known But Incredibly Powerful Secrets All The Big Retailers In Tampa Are Using To Explode Your Sales, Starting Immediately!"
You'll notice, in this headline you've "double-bonded" with your prospect: You let them know this report is only for "Retail Store Owners", and only for those retail store owners in "Tampa".
(And you could've even been more specific than that -- like "Sporting Goods Store Owners" -- that would be even stronger and more compelling.)
Listen, no matter what you're talking about, it's always the little subtleties that'll get you from good to great, so pay VERY close attention to them.
O.K.?
And if your not interested in being great, then why are you subscribing to this newsletter?
I'm out!
Now go sell something,
Craig Garber
Any comments?
Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!
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