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How To Write A Killer Display Ad!

Dear Friend,

From all the feedback I get when I do sales copy reviews -- www.kingofcopy.com/salescopyreview -- one of the most valuable things my clients seem to get out of them, is the explanation of the "reasons why" I'm making recommendations, rather than just a simple "do this, it's better" kind of thing.

Specifically, on the psychological stuff. Meaning, explaining how to use words to leverage your prospect's psychology into more sales for you.

With that in mind, I thought it might be helpful to break down an ad I saw recently, in... of all places, my local small-town community paper.

To tell you the truth, overall, the ad was THOUSANDS of times better than most ads that run anywhere.

For starters, it was a direct response ad -- and sadly, you rarely see those.

So what I'm going to do is to show you the ad, and then over the next week or so, break it down paragraph by paragraph for you and explain how I'd re-write the ad, and why.

Anyway, for today, all I want you to do is to look at the ad and think about what YOU would change, if this was your ad.

Tomorrow I'll talk about some of the smart things the writer did, and next week, we'll start breaking the ad down, beginning with the headline.

By the time it's over, you'll have learned an awful lot, and we'll have re-written an ad together.

Sound good?

This will probably take a while, so if you're NOT getting anything out of this, or if you feel it's dragging, let me know that too, O.K.?

For now, just check out the ad itself and start thinking about what you'd do differently.

I've presented the ad to you EXACTLY how it reads in the paper -- and NO, the spelling and grammatical errors aren't mine -- the ad was actually published like this.

Now here's that ad (if you click on it, you can even print it out):

Talk to you tomorrow -- start sharpening your pencils.

Now go sell something,

Craig Garber

P.S. Want to find out why parts of your sales letter are "clogging" your prospects up and making them "shut off" instead of ordering? It's easy -- just go here -- www.KingOfCopy.com/salescopyreview

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

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“Craig Garber is America's top direct-response copywriter. Join the ranks of Garber's swelling list of global VIP's who subscribe to his unconventional weekly marketing moments, and discover how to dramatically boost your sales and improve the response to your sales copy, on his website at http://www.kingofcopy.com. Copyright © Craig Garber. All rights reserved.”