Picture this:

Dear Friend,

Picture this:  After hemming and hawwing over what to do on a Saturday evening, you and your wife finally agree to go out for a light dinner and a movie afterwards.  If the movie ends early enough, you'll grab some ice cream on the way home, and if not, you'll just head on home and curl up in bed together.

As you're pulling out of your driveway, the light drizzle that's been coming down, all of a sudden turns into a MASSIVE downpour.  You pause for a moment, press on your brake pedal and slow down so you can make sure everything's in order,  making sure your seat belt and your outside lights are on, turning your wipers on to "high", and then looking over to your right (or left if you're in the U.K. and Australia) to make sure your wife is all buckled in as well.

Ironically... checking to make sure you are "safe", may be the costliest decision you've ever made in your life!

Because as you look back in front of you, hand on your gear shifter, about to shift back into drive, you realize your car is surrounded by 5 hooded thugs, each one of them holding a thick rounded heavy lead pipe in their hands!

Before you even know what hit you, your window, and your wife's window are smashed in by two of the thugs standing on either side of your car.  You're not sure what's scaring you more -- the shattered glass spraying all over the front seat of your car, or your wife's screaming.

You realize, the actions you take in the next 3 seconds, will determine the entire outcome of your life, the physical safety of your wife, and very likely, the safety of your children inside your home, just behind you.

Not only is this the scariest situation you've ever been in -- you can actually "feel" the terror inside your pounding heart -- but you have absolutely no training in how to handle situations like this.

This is a true story.

It happened to Willy and Jean Loman, 2 years ago, right in front of their house in suburban Kansas City.

And unfortunately, statistics reveal events like this happen more frequently than you may think.

For instance, did you know last year 1 out of every 4 people were violently attacked? 

Sounds hard to believe, but these statistics were gathered from actual county records, compiled state-by-state.

And it would also probably surprise you that although the most violent crimes take place in the inner cities, there is a much greater FREQUENCY of these crimes out in the supposed "nice areas" -- in the surrounding suburbs and residential homes.

Willy and Jean were lucky.  Using some fortunate last-minute thinking, and a small safety device Willy remembered having underneath his seat, today he and Jean are alive and well and can talk about what happened, although they don't like to.

They have NOT however, fully recovered from their trauma, and Jean and her youngest daughter have developed obsessive-compulsive disorders related to safety and other issues around their home, refusing to leave their house, unless someone is with them.

What would you have done in this situation?

Would you have made it out alive?

Would you know how to react?

For most people, the answer is a candid "no".

However, there is a safety device now on the market that has proven to be effective in 93.4% of ACTUAL situations, exactly like this.

Now, this means there's still close to 7% of these violent crimes going unprevented, but with a 93% success rate, those are STILL pretty good odds to have on your side, no?

Would you like to know what this device is and where you can get it?

And would you like to get your hands on it right away?

Well, I'm not going to let you know anything about this miracle saftey device, because the entire story I just told you is...

100% FALSE!

And thank goodness, right!

See, I wanted you to find out, first-hand, about a very easy way to start off your sales letters, and that is to simply say:

"Picture this..."

Or, you can also say, "Imagine this..."

See, opening up a sales letter is one of the most difficult things my sales copy review clients seem to struggle with -- http://www.kingofcopy.com/salescopyreview .

Using the "picture this" technique though, you don't have to be a creative genius to get something going here, now do you?

What you MUST do, however, is paint as vivid and realistic a picture as you possibly can, and get your prospects involved in your story emotionally.

You want your prospect to be able to visualize themselves in that situation, and using details and stimulating emotions lets this happen.

If this were an actual sales letter, I may have even described some relevant details about "as you're sliding into your car seats, you feel the rain pouring down on your back", or maybe even talking about brushing up against some wet hedges on the way out to your car.

You can start your sales letters like this, no?

It's not that hard, is it?

Good then.

Now go sell something,

Craig Garber

P.S. I'm not much of a drinker, but I believe you can buy a gallon of Jack Daniels here in the U.S., for something like $15 or $16 dollars.  Yet when gas prices shot up to nearly $3 bucks a gallon, you'd have thought the big corporate fat-cats pulled away the common man's right to watch bad T.V.  Why is that?  It has to do with perception, wants, and positioning.  Find out more about what your prospects really want... how to position yourself with them... and how to increase their perception of the value of what your selling, right here:  http://www.kingofcopy.com/22ways

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

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