I don't care what they say -- O.J.
is still W-A-A-Y better than drugs!

Dear Friend,

First of all, a number of people are NOT getting their daily e-mails because they're being "eaten" by spam filters you have no control over.

Even one of my partners isn't getting them.

So do youself a favor, and if you have a "white-list", add cgarber@kingofcopy.com to it.

Now let's get on with today's show.

Not surprisingly, a little while ago, three well-known, household-brand companies, were nailed for false advertising.

Here, check this out:

Apple got in trouble for making false claims about the life of the battery inside the iPod. They said the battery would last for the life of the iPod, and that you got 10 straight hours of playing time on it.

I own an iPod, and I can tell you, neither of these claims are true.

Gillete got spanked in the rear for saying the M3Power razor made the hairs on your face stand up for easy shaving.

You don't need to be a dermatologist to figure out that's impossible.

And good old Tropicana was busted because they claimed their "Healthy Heart" orange juice lowered blood pressure and cholseterol, reducing your risk of getting a heart attack and a stroke.

And everyone knows that can't be true, because the pharmaceutical companies would immediately shut down ANYTHING that competed with their drugs that lower your blood pressure and your high cholesterol.

Oddly enough though, the biggest mistake I see entrepreneurs making, is their reluctance to telling the TRUTH in their sales copy, specifically when it comes to touting themselves or their own accomplishments.

For example, yesterday I was reviewing a client's sales copy -- www.kingofcopy.com/salescopyreview -- and my client's biggest flaw was in not credentializing himself enough.

I'm not sure if he felt a little "awkward" by boasting... or if he was just a little bashful, but the truth is, once you put a product out there -- especially if you're selling information products -- you're now THE expert.

So step up to the plate and assert yourself -- your prospects are looking for your guidance, and for your leadership -- if you're reluctant to give it to them, and if you don't stand up and start leading them, they'll be just as reluctant to drink from your well.

And even more reluctant to buying from you.

And by the way, if you DO sell information, and if you live in the UK, be on the lookout for a very serious announcement coming straight from yours truly, very soon.

Let's put it this way -- just don't make any plans for the weekend of October 1st and 2nd.

Now go sell something,

Craig Garber

P.S. Are you "stuck" in a marketing rut with your business, you can't seem to pull yourself out of? Here's a fast and easy fix for you: www.kingofcopy.com/consulting

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

You can reprint, or link to this article, or to any article on this web site, as long as you include the following text-box:

“Craig Garber is America's top direct-response copywriter.  Join the ranks of Garber's swelling list of global VIP's who subscribe to his unconventional weekly marketing moments, and discover how to dramatically boost your sales and improve the response to your sales copy, on his website at http://www.kingofcopy.com. Copyright © Craig Garber.  All rights reserved.”

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