Not With U, Bubba
Dear Friend,
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Sorry for any inconvenience this may have caused you.
Yesterday we talked about problems that arise when you make assumptions in your sales copy -- especially assumptions about what your prospect knows... and doesn't know (see "Motor Oil, Dummy!") in the Tip Archives.
Another problem I see way too frequently when I'm doing sales copy reviews -- http://www.kingofcopy.com/salescopyreview -- is when you actually DO go out of your way to give your prospects information -- but your efforts wind up being wasted because the information you're giving away, is simply not specific enough for them.
And when you're not specific, your readers lose interest and crawl away.
Remember -- they are BUSY, and you'd better give them a very good reason to get involved with what you're saying -- or else they're gone like Summer will be in just another week or so.
For example, here's an e-mail I received just this morning. If you can believe it, this is the ONLY thing it said:
"do u do JV's ?"
It wasn't even signed for goodness sakes!
What the hell am I supposed to do with an e-mail like that one, other than hit the delete key?
In fact, there wasn't even a specific name the e-mail came from in the "From" section of it.
So be specific when you're talking to your customers and prospects -- otherwise, you'll be left standing there wondering why no one was interested in what you had to say.
Now go sell something,
Craig Garber
Any comments?
Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!
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