There is no joy in mudville.
Dear Friend,
I am desperate here, but what's a guy to do in this situation?
You know, I'm NOT what you'd call a big sports fan, not by a long-shot. But when the two teams I DO follow -- football's Oakland Raiders... and basketball's original bad-boys, the New York Knicks -- have "win" (and I use that term loosely) records of 3-6 and 1-5 respectively... enjoying the few sports-related moments you choose to participate in, is no fun.
Reminds me of that old poem, Casey at the bat:
Remember when, at the end, Casey strikes out? Thehe last line of the poem is "There is no joy in Mudville, mighty Casey has struck out."
Anyway, let's talk about something that's going to make me feel a little better, and that's this report I have right here in front of me, which talks about basically, how fickle and uninspired the American public is.
The study says, to paraphrase things... Nielsen Media Research recently reported the average American home watched more television this past TV season versusANY previous season. During the most recent TV season (September to September), the average household in the U.S. tuned into television...
8 Hours And 11 Minutes A Day!
Holy commercials Batman, that's more time than I sleep each night!
This is also 2.7% higher than the previous season, 12.5% higher than 10 years ago, and the highest levels ever reported since television viewing was first measured by Nielsen Media Research in the 1950's.
It's true!
As a society, it seems like we're getting dumber and dumber! (Presumably, most of these viewers aren't watching CNN or the History Channel.)
In that same time frame, it says the average person is actually sitting in front of the TV and WATCHING it, for an insane...
4 hours and 32 minutes each day!
This too is also the highest level of "participation" in 15 years.
Is it any wonder then, why most advertising first of all, isn't "heard" -- because there's such a HUGE amount of it simply clamoring for your prospect's attention... and second of all, is simply meaningless -- because nothing it's saying sticks out above and beyond the clutter already inside your prospect's head?
Look, if you're trying to say something, and if you're trying to get your prospect's attention, you don't need any more evidence than this, to convince you that your message better be damn important if you want to get it through your prospects thick skulls.
And the very best way to do this is to simply SLAM home the meatiest biggest eye-opening benefits of whatever it is you're offering.
Anything less and you'll be playing about as effectively as the New York Knicks have been playing lately.
Now go sell something,
Craig Garber
Any comments?
Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!
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