The Benefits Of Being "Locked Down"

Dear Friend,

First, get your mind out of the gutter -- I said "locked down", NOT "tied down", O.K.?  It's Monday morning for goodness sakes, and I'm not 25 years old anymore.

Anyway... over the last five days, I was "locked down" in a mastermind meeting, in a hotel room in Cleveland, with over 50 different entrepreneurs in a HUGE variety of different business, and from all over the country.  There were even a few folks present from Canada.

I scribbled down 11 pages of notes, and it'll take me at LEAST the rest of this week to go through things and start applying this idea and that concept.

Here's just one of the things I learned, you might be able to use yourself:  Did you know that if you just switch around your offer, it can make a HUGE difference in your results?

For example, if you're selling three different items together as one package, you can simply break up the items, sell ONE of them and give the other two away as bonuses.  Or... sell two of them together and give the third one away instead. 

Sounds ridiculously simple, but it works.  One person in the room boosted their sales by 20% doing this, PLUS... since you're mailing out your offer regularly, (most of the people in this room -- in fact, nearly ALL of them -- use direct mail and other ways of communicating besides the internet, for a good reason and with excellent results) changing your offer also allows you to mail the offers out more times.

It's these simple changes in your business, that usually have a profound effect on your net worth, and on your life.  The old adage, "Little hinges swing big doors open", which W. Clement Stone coined, is VERY true.

And speaking of little hinges, in this month's Seductive Selling newsletter, if you're dealing with or selling to affluent customers, I reveal a totally new print media I didn't even know about until last month, which you can easily use.  In this case, the marketing was grossly misued, but I've done a re-write of it, to show you HOW it should have been used instead.

You can get your hands on this newsletter 100% free, along with $794 dollars worth of free bonuses, just for trying it out, right here: http://www.kingofcopy.com/ssnl

Now go sell something,

Craig Garber

P.S. My coaching and consulting calendar is getting VERY full.  I literally have ONE appointment left in June, on the afternoon of the 26th.  If you want it, book an appointment NOW, because after this, you're going to need to wait until after the 4th of July.  You get a money-back guarantee, and you can even get an Audio CD of your session.  Do this right here:  http://www.kingofcopy.com/coaching

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

You can reprint, or link to this article, or to any article on this web site, as long as you include the following text-box:

• Home
• Intro
• Bio
• NEWSLETTER
• Products & Coaching
• Testimonials
• Writing Samples
• Archives I
• II
• Contact