The Kiss Of Death
Dear Friend,
Here's the kiss of death: You go over your friends house on a Saturday night for a supposed "fun time."
You figure, you'll have a few drinks... maybe some snacks... and some laughs as well.
Maybe you'll watch a movie... hang out on the patio smoking cigars... get a good buzz on... maybe even play some kind of fun and interesting board game.
But no.
Instead of drinks... some salted peanuts... or even cheap chips with fake cheese and salsa...
The couple brings out...
The Kiss Of Death!
And of course you know what that is, right?
Yep... the wedding video.
This usually happens when people have too much time on their hands and not enough sense to figure out what to do with it.
Fo some strange reason, sometimes people feel a sense of duty to make THEIR feelings of nostalgia, YOUR feelings of nostalgia. That you share the same passion about their nuptials as they do.
Now don't get me wrong -- if it's a great life-long friend of yours... or if you've known the two of them since 3rd grade, then maybe you'll enjoy these memorable moments etched in Betamax history.
But if you're an impatient and antsy guy like me, it's just pure torture.
In fact, suffering through a wedding video you have no interest watching, is about as painful as writing child support checks to an ex-wife you can't stand.
It's as bad as throwing up on your fishing trip, when that morning plate-glass ocean unhexpectedly turns into 6 to 10-foot swells in the middle of an afternoon summer thunderstorm.
And you want to know why watching that wedding video is so grueling?
The answer is simple: Because it has nothing to do with me.
And the truth is, that's the same effect most marketing has on your prospects. Since it has nothing to do with them, they completely ignore it.
In fact, most marketing is nothing more than a "big business card" telling unqualified people uninteresting things about yourself.
It's actually the written equivalent of inviting someone over to watch your wedding video, and Lord knows I hope you're not doing that.
Those are special memories -- ones that only you and your spouse -- and MAYBE your kids, can appreciate.
But NOT your prospects, and not this humble King, either.
The good news is, one of the things we're going to be discussing quite a bit at my upcoming Information Marketing Expo in March, is exactly this: How To NOT Be Boring, and instead... how to make sure you're totally captivating your prospects by spoon-feeding them exactly what they're looking for... and how to even know this in the first place. You can register for the event right here: http://www.informationmarketingexpo.com , but you'd better move soon -- registration costs are going up soon.
Enjoy the rest of your weekend, hopefully without the fake cheeze whiz and without your neighbor's old wedding videos.
Now go sell something,
Craig Garber
Any comments?
Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!
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| “Craig Garber is America's top direct-response copywriter. Join the ranks of Garber's swelling list of global VIP's who subscribe to his unconventional weekly marketing moments, and discover how to dramatically boost your sales and improve the response to your sales copy, on his website at http://www.kingofcopy.com. Copyright © Craig Garber. All rights reserved.” |