Juicy Brothel Benefits
Dear Friend,
One thing you always want to bear in mind when you’re writing your sales copy... is this:
All Your Prospect Want To Know, Is... “What’s In It For Them?”
They want to know how they'll benefit from working with YOU... as opposed to working with your competition.
Got it?
They want to know, why “you”... over “them.”
We'll be spending quite some time discussing benefits at The Information Marketing Expo in London, on October 1st and 2nd -- http://www.kingofcopy.com/informationmarketingexpo -- because "missing" on this, even a little bit -- will cost you a great deal.
So when you’re writing, make sure you understand, saying things like “Largest Mall In Omaha”... “Service Guaranteed”... and “Oldest Cathouse In Las Vegas”... aren’t benefits, they’re features.
Benefits, on the other hand, are specific “gains” your prospect will make, by working with you.
So using about the examples I just mentioned, you’d offer benefits like this:
For the mall:
"With over 217 stores in every single category you can think of, from sporting goods and department stores... to western wear and delicious melted Swiss chocolate, The Mall of Omaha GUARANTEES you’ll find absolutely every kind of retail store you could want! And, if there’s one you can’t find... let us know and we’ll give you a $5 Dollar gift certificate to eat at one of the 17 unique and tasty restaurants conveniently located in our “Royal Palace Food Court!”
For a catalog or retail store:
“We GUARANTEE, your order will be shipped out within 24 hours, by United States First Class Priority Mail! In fact, if we DON’T do this, your credit card will absolutely NOT be charged for shipping! Yes, your shipping will be 100% FREE!”
And for the brothel:
Well... this last one, I think we’ll skip, but... by this point, I’m sure you get the "gist" of what I’m trying to say here, right?
See, telling your prospects the "benefits" of working with you, means letting them know, very specifically, what the end result for them is, if they work with you.
NOT what you’re aspiring to do... or how you’re “hoping” they’ll feel about you.
It’s “What’s in it for them”...
Period.
Now go sell something,
Craig Garber
Any comments?
Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!
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