"Is That What They Call It Nowadays?"

Dear Friend,

First, I have a few administrative things to go over:

One, the first Private Maverick Mentoring Group meeting is taking place here at my lake-house on June 30th, so if you've been thinking about getting in - http://www.kingofcopy.com/maverickmentoring - now's the time.

And in case you're really wondering what you can get out of it, listen to what Nick Devine, from Gloucestershire, England, is getting out of being part of this group:  "I am at the point in our relatively new business where I have a truckload of new ideas that we are getting ready to launch over the next few months. Some of these concepts have the potential to make a LOT of money and I wanted to make sure I launched them so I maximized my profit potential.

I realised that it’s the SMALL details in a marketing strategy or the LITTLE thing I got wrong in a sales letter that could make the BIG difference in creating LOTS of profits.

All the other mentoring programmes I had seen around made it obvious you got GROUP attention but not enough PERSONAL access to the expert for what I needed at this stage. When I came across Craig’s programme, I knew that it was what I was looking for and signed up immediately.

I already knew he was good copywriter because another UK marketer I know personally had used his services with profit producing results.

Since we have started working together, Craig has been incredibly responsive to the critiques requests I keep launching in his direction.  His feedback has been invaluable.  His response times are fast which is exactly what I needed at this stage.  His ideas on my general marketing strategy for key projects are spot on.

If you have the opportunity to work with Craig and you have a reasonable profit making opportunity, just do it." Nick Devine

If you're not "sure" if this group is for you, or if you think you'd be better off suited in one of my other Maverick Marketers Coaching Groups - http://www.kingofcopy.com/maverickmarketer - then give me a call directly and I'll take 10 minutes out of my schedule to speak with you and help you figure out what's what.

Also, since the first issue of The Official Direct Marketing Newsletter was mailed out last week, and you can now "test-drive" it and subscribe for FR'EE - http://www.kingofcopy.com/dmnewsletter - I figured I'd share a little bit of the Premier issue with you.

Now most of the articles in The Official Direct-Marketing Newsletter are obviously, marketing and sales-copy related, but I also like to put a smile across your face every now-and-again, with little snippets of "reality", and so here's a small tid-bit from last month's issue, called "Damn That Made Me Feel Old".  I think you'll like it, so here it is:

"I’m a pretty hard guy to embarrass, but when this comment was recently made to me -- by my own son nonetheless -- I had no “comeback,” period.  Outside of a smile, I was absolutely dumbfounded.

Here’s what went down:  We’re going up to New York City for a long weekend in May, and when I booked the rooms, I foolishly only booked one of them.  And as you can probably figure out, if you don’t already know this from your own experience, being in a room with three kids, is FAR from relaxing.

Luckily, after going back-and-forth, I was able to get a very empathetic woman from the sales office at the Marriott Marquis, to get us another adjoining room where the kids could stay.

Later on that evening, I was telling my oldest son that mom and I got a separate room so we could “hang out and relax together”, he said “Oh, is that what they call it nowadays.”

What do you say to that one?  Help, I need my manual..."

Tomorrow I'll share one more example -- a press release -- of the kind of content that's inside the newsletter.

Again, if you want to test-drive a FR'EE trial subscription to The Official Direct-Marketing Newsletter, go here, NOW:  http://www.kingofcopy.com/dmnewsletter

Now go sell something,

Craig Garber

P.S. By next week, the long-awaited Underground Manual Of Selling And Manipulation Will Be Released.  If you sell ANYTHING, at all, you do NOT want to miss this one!

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

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