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Hey! The King Of Copy has FREE Unconventional Marketing And Copywriting Tips waiting for you here inside his kingdom -- get your hands on 'em right NOW!
But until you figure out a better way for him to get your attention, then I'm afraid... this... is it!
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How To Write A Compelling "Close" So
Your Prospects Start Taking
Action... Right Now!
Dear Friend,
Today is your LAST day to enter!
Enter the headline contest I'm having, and get your shot at winning $100 dollars off your next sales copy review -- www.kingofcopy.com/salescopyreview -- or your next consulting appointment -- www.kingofcopy.com/consulting .
The contest rules are here:
http://www.kingofcopy.com/tips/ad_contest_071505.html
Today we'll take a look at the final paragraph of our contest display ad.
You can check out that original ad, and even print out a copy of it, right here:
http://www.kingofcopy.com/tips/real_estate_ad_071505.html
This final paragraph says,
"For pre-recorded information
which will explain more about how you can dramatically alter
your real estate career, call 1-800-314-3718 and enter
ID#7004."
This isn't "bad" per se, but as far as "closes" goes, it's pretty weak.
You want your call to action to be as strong as your opening line.
You want to end on an "up" note that's spilling over with energy, so your prospect will pick up on that energy and do whatever it is you're asking them to -- and do it right away.
You want a powerful close, like this:
"To get your copy of a FREE Report describing "The
Real Estate Buyers And Sellers Instant And Automatic
Attraction System" in detail, grab your telephone
right now and call The Realtors Hotline and listen to this
24-hour toll-FREE recorded message, at 1-XXX-XXX-XXXX ext.
XXXX. Call right now, while this is fresh on your mind,
and before anything else comes up! There is no charge for
this service and no one will be on the telephone to hassle
you either.
P.S. There are only 53 of these FREE Reports available, so if you really want to put an additional $100,000 dollars of commissions into your pockets, call 1-XXX-XXX-XXXX ext. XXXX, and get the facts -- right NOW!"
There are a couple of more things I'd like to discuss with you, about this ad, and we'll go over them during the next few days.
I'll post the winning headline entry on Friday -- remember, contest ends tonight, so get your headline in right NOW!
Now go sell something,
Craig Garber
Any comments?
Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!
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| “Craig Garber is America's top direct-response copywriter. Join the ranks of Garber's swelling list of global VIP's who subscribe to his unconventional weekly marketing moments, and discover how to dramatically boost your sales and improve the response to your sales copy, on his website at http://www.kingofcopy.com. Copyright © Craig Garber. All rights reserved.” |