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Hey! The King Of Copy has FREE Unconventional Marketing And Copywriting Tips waiting for you here inside his kingdom -- get your hands on 'em right NOW!
But until you figure out a better way for him to get your attention, then I'm afraid... this... is it!
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How To Recognize The
"Waste" In Your Sales Copy!
Dear Friend,
Tomorow is your LAST day to enter!
Enter the headline contest I'm having, and get your shot at winning $100 dollars off your next sales copy review -- www.kingofcopy.com/salescopyreview -- or your next consulting appointment -- www.kingofcopy.com/consulting .
The contest rules are here:
http://www.kingofcopy.com/tips/ad_contest_071505.html
Today we'll take a look at the fifth paragraph of our contest display ad.
You can check out that original ad, and even print out a copy of it, right here:
http://www.kingofcopy.com/tips/real_estate_ad_071505.html
This fifth paragraph says,
"My team is highly profitable and unmatched in success. Because of our unique system we outsold 96% of all the agents from any company across the Greater Tampa Bay Area."
Again, the writer keeps talking about HIS team and how well THEY'RE doing.
But if you want to boost your response to this ad, what you need to do is emphasize the benefits of responding, to your prospects.
In this case, we've already got enough informtion going for us, that I'd delete this paragraph entirely, and just close with a call to action in the last paragraph.
And we'll do exactly that, tomorrow.
We'll close out the ad and you'll get to see a compelling offer.
Now go sell something,
Craig Garber
Any comments?
Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!
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| “Craig Garber is America's top direct-response copywriter. Join the ranks of Garber's swelling list of global VIP's who subscribe to his unconventional weekly marketing moments, and discover how to dramatically boost your sales and improve the response to your sales copy, on his website at http://www.kingofcopy.com. Copyright © Craig Garber. All rights reserved.” |