Hit With The Ugly Stick
Dear Friend,
So I'm sitting here at something like 30,000 feet in the air on the way to London.
I'm finishing up AT LEAST one product that will be available after I get back from England, so keep your eyes opened for it soon.
I also will NOT be taking on any other copywriting clients until next year, so I can wrap up a few more products I've been working on, both for myself, and for my publishing company I'm involved with.
Again, I'll post details on all this very shortly.
The ONLY client-related work I will be doing are some Sales Copy Reviews -- http://www.kingofcopy.com/salescopyreview -- and some very selective Consulting work -- http://www.kingofcopy.com/consulting
You know, before I left Florida, I bought this cord that lets me plug TWO headsets into my iPod, this way my daughter can listen to music with me.
She's sleeping now, but we were jamming earlier.
We went on a real tear -- at one point in time we heard AC/DC's "Given The Dog A Bone"... followed by the live version of Jessica by the Allman Brothers, off some old bootleg I had -- is there anything better than a Dickey Betts solo?
Hot damn, that guy knows where to put the notes and how to place a hook.
Only a few guitarists can play like this SO consistently.
Another guitarist who can do this is David Gilmour from Pink Floyd.
I mean, if you like rock music and you can't be moved by a Dickey Betts or a David Gilmour guitar solo, then you're missing "something" inside you, like emotions.
And then, right after Jessica came one of THE classic rock anthems of all time, The Weight by The Band.
You know, I think the iPod and the vasectomy are two of the most efficient things ever invented.
Think about it -- they completely eliminate ANY downside to what you're doing.
iPod -- ONLY plays great music, as often as you like, and with the new ones capable of holding 40 gigs of storage -- damn near plays as MUCH as you'd like too.
As far as vasectomies go, can you really think of anything better than making love to someone you care about -- someone who totally "flips your switch" -- without having to reproduce (or even worry about reproducing) every single time you do it?
Lord no!
And speaking of my daughter, she is simply gorgeous.
I'm really glad she looks like my wife -- not that I got hit with the ugly stick or anything when I was born -- it's just that...
Trust me, it's better this way...
For everyone involved.
You know, being "captive" on a flight like this -- is such a perfect time for one-on-one bonding -- it's a wonder why these "in-flight" like magazines aren't just littered with direct-response ads throughout them.
After all, you probably see more people reading on a plane or in the airport, than anywhere else -- even more than the subways.
And although there is more copy than "normal" in these ads, there aren't as many "just me and you talking" sales copy ads as you'd think there would be.
Let me answer a personal question I got recently from one of my subscribers, Luvena Holland, from Madison Kansas.
Luvena wanted to know if I am "alligator free" in this part of Florida.
First of all, let's talk a little about Florida gators: They can grow to be over 13 feet long, and weigh over 600 pounds. Plus, they have a "crushing" power of 3,000 pounds per square inch in their jaws.
This means they can crunch your car in their mouth, as easy as you can crunch a Twix candy bar in yours.
And despite their size. they are extremely quick and agile. In fact, if you do some research, you'll find that alligators can outrun horses for a distance of 30 feet.
In other words, you don't want to be around them, especially if they're pissed off at you...
And especially if...
They're Hungry!
In Florida, basically all the fresh water lakes, canals, rivers, and tributaries (look it up) are all connected.
This means, at least in theory, that the alligators are traveling from one body of water to another, all the time.
And from what I've gathered, this is how it goes in practice as well.
So, how do you swim in the lakes and feel comfortable?
Simple, the same way you get up in a plane and fly to London or anywhere else.
You just...
Do It!
Look, you use some common sense when you're out swimming.
Things like, paying attention to your surroundings (gators sort of "float" across the water so you can see them in advance), and mostly trying to swim when there's other activity on the lake, like boats and jet-skis, which there usually is on our lake, the time you'd want to be out swimming anyway.
So that's the deal with the gators.
And if you're ever visiting Southern Florida (like, south of West Palm Beach), spend the day and drive down to Shark Valley.
Shark Valley is a state park that's basically been carved into alligator swamp. It's located in Southwestern Dade County, pretty far inland (comparatively).
It's kind of like an "alligator zoo", only there are no cages. You're out there (on a raised tram) in the alligators neighborhood, just checking them out.
I took all 3 of my kids there before we moved out of Ft. Lauderdale, and we had an amazing time. It's really a great (and totally safe) experience -- one you'll remember for years to come -- regardless of how old you are or where you're living now.
Like I said, I'm not sure the next time I'll be talking to you, but stay out of trouble until then.
O.K.?
Now go sell something,
Craig Garber
Any comments?
Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!
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| “Craig Garber is America's top direct-response copywriter. Join the ranks of Garber's swelling list of global VIP's who subscribe to his unconventional weekly marketing moments, and discover how to dramatically boost your sales and improve the response to your sales copy, on his website at http://www.kingofcopy.com. Copyright © Craig Garber. All rights reserved.” |