He Said, She Said

Dear Friend,

How important are testimonials?

Well, think about this:  How much more comfortable do you feel, if... before you're about to do business with someone, ANOTHER person has already told you what a good person that individual is, and how quality of their work is second to none?

Makes you feel a lot "safer", doesn't it?

And what about if two or three people tell you this new person delivers excellent results -- now you're almost feeling like fate itself has brought this person to you, specifically to solve your problems.

True?

And how about if 5 or 10 people tell you, in specific detail, how much of a difference this individual has made in their life, and how what they're experiencing now, PALES in comparison to what they were experiencing BEFORE working without this person, or compared to working with someone else instead?

Now you're starting to feel like this is a "no-brainer" -- that your decision to work with this person is not ONLY completely risk-free, but in some cases, you're even thinking -- "Hey, if I don't JUMP on this opportunity -- and jump on it NOW -- I may miss out on a good thing, right?"

That's the value of testimonials -- at least, that's the value of GOOD testimonials (that give you the RIGHT information), presented the RIGHT way.  They reduce your prospect's pre-buying "buyer's remorse" and they boost your credibility and your product's perceived ability to deliver results. 

In fact, in some cases, they even put the burden of performance on your prospect and not on you -- like in muscle-building or weight-loss products, for example.  In cases like this, buyers often feel, "Well, if it worked for so many people and it didn't work for me -- then it must've been something I was doing wrong, or else my metabolism just isn't cut out for this."  Or something like that. 

Right?

Now there are certain specific ways of presenting testimonials, you must adhere to, for them to be effective as well.  I can't get into this now, because it's too complicated and involved, but I will be revealing this in an upcoming issue of The Official Direct-Marketing Newsletter™ which you can subscribe to here:  http://www.kingofcopy.com/maverickmarketer

But in any case, if you want to see some killer testimonials that have literally EVERY ingredient you'd want, and MUCH much more, then check out a few of these, here:  http://www.kingofcopy.com/testimonials.html

And in the meanwhile, let me know if you'd like to participate in an upcoming teleseminar I'm going to be having.  People have been asking me lots of different questions about my coaching program and I was thinking about having a tele-seminar to address them all at once, AND to reveal a few secrets that'll help you boost your sales.

Now go sell something,

Craig Garber

P.S. Want to see me "rip" apart one sales letter after another, month-in and month-out, while you're conveniently watching it over-and-over again, uncovering "The Big Mistake" -- as if you were sitting right here next to me looking at my computer monitor?  Then sign up for the Maverick Marketers Coaching Program right here:   http://www.kingofcopy.com/maverickmarketer

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

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