Finally... The Magic Pill!

Dear Friend,

I was on a coaching call last week (http://www.kingofcopy.com/coaching) with a client who’s been very frustrated with the performance of his business.

In rapid-fire mode, he blurted out one insipid question after another, without even pausing for a second to even THINK about what I was saying, or even worse... the vapid questions he was asking.

“Give me five different ways to attract customers.” “Give me five different ways to get referrals.” “Give me five different places I should advertise.”

Holy crap, give me 5 Tylenol's!

He does not know a great deal about marketing, and so I know as I told him each answer, he did NOT know the correct way of going about doing what I was telling him, if he even understood what I was saying.

When I paused after "answer number four" to one of his questions, he indicated he was disappointed - as if he was playing “stump the marketer” and he had won because I wasn't replying as fast as he was asking.  I finally stopped and said, “Stop wasting your time and mine. You aren’t doing ANY of the things I just told you right now, so I presume you’re not aware of them, and yet you haven’t asked me ONE question about any of these things I just told you.”

He said -- are you ready for this -- he didn't have "time" to do these things.  He just needed to go out and sell jobs.

Oh... I get it.  See, when you process this through your bullshit filter, what he's really saying is that he's too busy doing NOTHING, and he's close-minded to new ideas that are DIFFERENT.

He wanted a Magic Pill and I just couldn't deliver.  Woe is me.

You know years ago, I took my son to a psychiatrist.  I was at my wit's end.  He was acting so nutty I didn't know what to do. 

They wanted to give him Magic Pills, which... of course... were the one thing I was dead-set against.  It took an entire cadre of modern-day voo-doo doctors, a whopping 15 minutes to come to this conclusion.  When I told them we weren't interested in this solution, they looked at me like I was a cross-dresser or something.  How could I NOT want to give my kid these Magic Pills that all the other parents were handing out like candy nowadays.

Maybe I'm just hard-headed, but in the end, I found out he had a terrible condition that's since come to pass (thank goodness), but still rears its ugly head every once-in-a-while.  It's called "being a teenager."  And if you've got a sure-fire cure, send it my way, and in the meanwhile, know this:  The ONLY magic pill I can give you, is if you sit back and let me do my thing and write your copy, but other than this, the only magic you're getting handed by anyone else, is very likely... to be... hocus... pocus!

Oh, by-the-way, the very first COLLECTORS issue of The Official Direct-Marketing Newsletter is going to be mailed out later this week. If you want to get your hands on a copy, which I will even autograph for you, but for some (dumb) reason you don't want to join my coaching program, where you get it as part of your membership - http://www.kingofcopy.com/maverickmarketer - you can subscribe to it for only $39.95 a month.

I do NOT have a web page up yet for the Newsletter (it will be up by the end of the week), but for now... just go here to subscribe: http://www.kingofcopy.com/dmnewsletter/subscribe.html  And you can check out what's in each issue of the newsletter right here:  http://www.kingofcopy.com/maverickmarketer

Now go sell something,

Craig Garber

P.S. Want MORE intense, one-on-one personal interaction with me?  Become one of the very lucky students enrolled in my Maverick Mentoring program and let me change your life over the next 12 months. Only THREE slots left: http://www.kingofcopy.com/maverickmentoring

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

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