How An Unusual "Farting" Problem Led To Massive Culinary Success!
Dear Friend,
Do you bite your nails?
Pass gass easily or often?
Do you dig your forefinger into the back of your mouth above your teeth to clean out the mashed up food that's stuck there -- in public?
Don't worry about it -- first of all -- whoever "catches" you doing these things isn't really giving it a second thought.
I know you may feel self-couscious about it, but believe me, no one's going home at night and talking about it with their family while they're eating their broiled chicken and caesar salad around the table at dinner time.
The other thing is, you really never DO know how these "oddball" or "quirky" characteristics and idiosynchracies of yours...
May change the outcome of your entire life!
For instance, when Giuseppe Mascali was 14, he started getting sick -- he had LOADS of gas, and an occasional upset stomach.
His mother took him to the doctor, and as it turns out -- the problem was -- he had a hard time digesting the all the tomato seeds he was eating. And since he was living in Torino -- a town in Northern Italy -- he was eating tomato sauce almost nightly, and something needed to be done -- quick!
So, whenever Giuseppe's mother made marinara sauce, she would have to strain the sauce at some point in the cooking process, and remove all the tomato seeds.
The other thing she had to do, was to boil off and remove all the oils before serving Giuseppe his dinner. See, she came to understand, long before all the scientists and the FDA and everyone else who's counting carbs and watching their weight, that trans-fatty acids, aren't easy to digest and they don't break down inside of you.
How some little Italian lady who presumably wasn't a chemist, uncovered these things... I have no idea. Perhaps it's the same way your mother always knew when you were lying when you were a kid. I'm not a mom but Lord knows I do know the incredible power of...
Women's Intuition!
But... I digress.
Anyway, when Giuseppe decided to come over to America and become a chef, he brought these cooking secrets along with him, so all his meals are not only scrumptious... but after you finish eating, it doesn't feel like you just swallowed a pot of lead BB's that suddenly start fusing together now that they're inside your tummy.
How do I know all this?
The answer is simple.
Over on State Road 41, just north of the railroad tracks in this little old town I live in called Lutz, there's a restaurant called Villaggio Ristorante Italiano.
Giuseppe's owned the joint since 1999, and when Anne and I and the kids ate their the other night, he was kind enough to share his story with us.
Not only that, but before our waiter came over to us, Giuseppe spent some time asking us what kind of dishes we liked and he made a few suggestions about some meals he thought we'd enjoy.
Then, during dinner, Giuseppe came over to check on us a few times, and he grabbed our glasses and got us drink refills.
I didn't have any wine or other alcohol to drink that night (although with 3 kids in tow, you'd have thought drinking would be automatic -- but there again -- I am a bit of a glutton for punishment) but if I was drinking, no doubt, Giuseppe also would've made sure to bring me another drink, lickety-split.
I'm not sure if Guiseppe does any marketing for his restaurant -- the parking lot's usually full, so whatever he's doing, it's working.
But... do you know, if all he did was tell his story in writing, the same simple way I just told it to you... that he'd have an absolute killer sales letter?
It's true!
All he'd need to do is fill in a few more personal details, like some more information about where he grew up... what kind of food his mother liked to cook most often... maybe his favorite dish... and some information about his "business partner", who also happens to be his wife.
Are you telling YOUR story in your marketing?
If not, why not?
You're missing a wonderful chance at selling!
Do you know why stories like this are so powerful?
No?
Well, you'll have to come to my Information Marketing Expo seminar in London, on October 1st and 2nd, to find out -- http://www.kingofcopy.com/informationmarketingexpo -- I'll be spilling all the beans about this, at that event.
But in the meanwhile, I'm sure there is something about you -- or something in your history or your family's history -- that has curious or unusual details that are at LEAST as exciting as Guiseppe's, that you can be talking about with your prospects and customers.
And even if you don't fart... or chew your nails... or you're not farting and chewing your nails at the same time... believe me, I'm sure there's something about you or your business that's unique.
Figure out what that is, and then... start telling your story!
Now go sell something,
Craig Garber
Any comments?
Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!
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| “Craig Garber is America's top direct-response copywriter. Join the ranks of Garber's swelling list of global VIP's who subscribe to his unconventional weekly marketing moments, and discover how to dramatically boost your sales and improve the response to your sales copy, on his website at http://www.kingofcopy.com. Copyright © Craig Garber. All rights reserved.” |