The Fallacy Of Goodwill

Dear Friend,

There's a reason why charitable organizations exist: they exist to help people who NEED their help. 

The problem is, many people I run into, operate their BUSINESS like a charitable organization.  They spend their lives running around in circles, trying to find people who NEED their goods and services.

It's almost like they're on a mission, and... in a sense they are.  When you're trying to help people who NEED you, instead of trying to attract people who WANT you, you are on a mission:  a mission to nowhere.

And like most charitable organizations, in this situation, the work you're doing is pure goodwill, with no financial value.

What you want to do is always focus your time on attracting people who already WANT what you're selling -- which is the basis of Halbert's "starving crowd" theory -- and then once you've somehow "hooked" them, persuasively explain exactly WHY they should take their want and let you satisfy it, in exchange for cold hard cash.

THIS is a SMART use of your time, and in fact, if you are charitably inclined, it lets you satisfy your charitable desires, to your heart's content.

And by all means, THAT lets you serve whatever "higher purpose" you feel you have, to the fullest extent, and it also gives you a great deal of control over your time and how you're using it.

In June's issue of Seductive Selling, which is being mailed out today, along with what was a KILLER Audio Success CD interview for this month, I talk about the 3 little-known but highly-effective ways of controlling your time on page 9, and why it's so important not only to your business, but to your life.  If you want to check it out and test-drive Seductive Selling for free, you can do that right here:  http://www.kingofcopy.com/ssnl

Now go sell something,

Craig Garber

P.S. Uncover the secrets to Claude C. Hopkins GREATEST ad, in the NEW Scientific Advertising:  http://www.kingofcopy.com/hopkins

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

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