“How To Get
ALL Your E-mails Read!”

by Craig Garber

I just got this message in from one of my subscribers and I wanted you to know about it, immediately.

You know, you never "really" know who's on your list.

It turns out, one of my subscribers is none other than Karol Gajda.  Now you may not know who Karol is, but I do so let me tell you.

Karol's a bright young guy who basically took his 100% computer-geek background, and learned every single thing he could about direct-response, and used it to make himself a small fortune online.

Karol's niche is in making little-known but hugely profitable moves on e-bay, and I recently got this e-mail from him. 

He was referring to last week's tip called "How To Uncover Everything You Want To Know About Your Customers":

Dear Craig, In your last newsletter you shared the following piece of information: Test your market! If you've already got something you "think" would be a good back-end, then test it, using an offer to a small sample of people from your customer list. I'd like to share my own experience and how I twisted this a little bit. I released a backend product based on what I thought my customers would want without actually creating the product. What I did was offer an upsell for one of my current products and stated that the upsell would be delivered via e-mail in 7 days. :) That way I'd have at least a few days of a cushion to create the product (which took about 2 days). My intuition worked out well. I've made 19 sales of this upsell at $33/sale in the past 8 days. Now I know I have a product I can really roll out -- on its own, and with a larger price tag -- and it only took me a few minutes to figure it all out. If I didn't make any sales (or maybe just a few) all I'd have to do is "create" a new upsell to test until I hit on something my customers wanted. Just another way to figure out a backend product I thought would interest you and your subscribers. :) Karol Gajda Orlando, Florida

And, being the smart marketer he is, Karol's offering you a down-and-dirty, 5-step educational class you can take if you go to his link.

See, as Karol showed you, testing your market gives you very accurate feedback... and in this case, he also got to line his pockets with a nice wad of cash too.

Can you do the same thing with your customer base? 

Yes, I bet you can.

All you need to do is...

Take Action!

And now, on to this week's tip.

Yesterday I had a near-perfect day.

It was one of those days weather-wise, when you're really thrilled to be living down here in South Florida.

The sun was out, but it wasn't too hot -- maybe 75° degrees or so.  There wasn't an ounce of moisture or humidity in the air -- in fact, there was a mild balmy breeze blowing across the coast all day long.

Early in the day I was busy writing some copy on a project I'm extremely excited about.  It's the last leg of a rather large project for a client who's about as perfect as you can get.

Not only is he a sharp and successful business-owner, but he's also a helluva nice guy.

What more could you ask for?

Anyhow, after that I spent the afternoon with my wife and kids -- we went for a nice long drive over to the Pumpkin patch and grabbed a couple of pumpkins to carve up and decorate for Haloween.

And then, before grilling up a few steaks for dinner, I finished the day off by washing my car while I was listening to my iPod (those things rock!).

Just a prefectly relaxing day as far as I'm concerned.

Now you might be thinking "Boy, it doesn't take much to make that guy happy.  He seems pretty easy to please."

And as a matter of fact, you're right.  I really do enjoy the simple pleasures life has to offer.

In fact, if truth be told... I feel lucky to enjoy them!

Now some people may call this life-style "boring", but I call it...

Easy!  Strees-free! And Uncomplicated!

And if you think about everything you've already been through, and everything left that life's going to throw at you... "Easy"... "Stress-free"... and "Uncomplicated!", doesn't sound too bad now, does it?

So what does this have to do with marketing?

Only this:  Whenever you're selling something, always speak clearly... and always...

Keep it simple... easy... stress-free... and uncomplicated!

Along those lines, I recently stumbled across a FREE software tool that completely (and very easily) cleans up the presentation of your e-mails, lickety-split.

It's called EZ Text Formatter and it was developed by Dave Brown.

What's so good about it?

Simply this:   Presentation is everything when it comes to selling.  True?

And if you haven't noticed, just like "advertorial" style display ads get you more attention (and much more credibility with your readers), there's a standard format you need to be using when you're sending your e-mails as well.

You want to keep the character length of your e-mails (that means how many "spaces" of text going across your screen) to no more than "60".

Why?

Well for starters, more and more people are using smaller hand-held and portable devices to connect to the internet and check their e-mail.

If you're using one of these devices, you simply can't see as many characters as you can on a "traditional" desktop or laptop monitor.

And even when you're using a desktop monitor, the appearance of an e-mail with only 60 characters is clean, neat, and it makes for easy reading -- as long as what you're saying is interesting, of course -- there's not a software program in the world that can save you from boring sales copy.

The thing I like best about EZ Text Formatter is, once it's running... all you have to do, is literally right click on the EZ Formatter Icon in your tray, and "BAM!" -- your text is formatted right there-and-then on the spot!

Then you just hit "paste" in whatever application you're using (doesn't necessarily have to be your e-mails only), and you pop your text in wherever you want.

Easy as a drive through the park on a lazy Sunday afternoon in autumn, hey?

Think paragraph size and the length of your text doesn't really matter?

Think again:  Go back and look at the size of each of the paragraphs in this little article, or in any article I write for that matter.

You'll notice, they're ALL...

Simple!  Easy!  Stress-free And Uncomplicated!

P.S.  If you want to download EZ Text Formatter right now, head on over to this link here:  EZ Text Formatter

Have you found any differences in response rates, either online or offline, depending on the length of your sales message... or the size of your character width?  If you have, let me know - maybe I'll share your reply with the rest of my subscribers.

    And here’s how you can do that:

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

You can reprint, or link to this article, or to any article on this web site, as long as you include the following text-box:

“Craig Garber is America's top direct-response copywriter.  Join the ranks of Garber's swelling list of global VIP's who subscribe to his unconventional weekly marketing moments, and discover how to dramatically boost your sales and improve the response to your sales copy, on his website at http://www.kingofcopy.com. Copyright © Craig Garber.  All rights reserved.”

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