Extreme M & M's
Dear Friend,
A couple of months ago, Mars started rolling out a $10 Million Dollar marketing project to promote their newest product, called "Mega M & M's".
Mega M & M's are just a super-sized versions of their regular M & M's, and in this health-conscious day-and-age of ours, you can rest assured that the controversy of this product alone, will be enough to get it a ton of publicity, and noticed by all the health gurus as being "bad" for you.
Mars will thrive on all this attention of course, both "emotionally" and financially, and I wonder just how long it'll be before other well-known brands start doing the same thing with their products.
After all, I'm sure the "Wild Whopper" will be a very attractive upgrade for fans of Burger King's "traditional" Whopper, and who knows -- can the McPorker be just around the corner as well?
Now using this model, what's going on in your business that you can offer a "bigger" upgrade to?
If you're a landscaper, can't you offer an "Elite Green Thumb" service for your customers who want continuous service related to new flowers and plantings... 48-hour "emergency response" service... quarterly tree-trimming and more?
Start thinking about the upgrade-ability of your business and how you can help your customers or clients more, and then develop a high-end program that caters to this segment of your marketplace -- the most loyal and important segment of it, by the way.
Now go sell something,
Craig Garber
Any comments?
Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!
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