Everything's Normal As Long As You're Used To It
Dear Friend,
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Even though some things seem weird and out-of-place to you, they're not.
Reality is, you're just not used to them.
I'll give you some examples of what I mean:
Recently, a completely strange man I had never met before told me to...
"Take Off Your Belt, NOW"
That's what the TSA guy said when I was going through the security line leaving Tampa to head out to Dallas. Now while some people would probably fantasize about a man in uniform telling them to take off their belt, bluntly, it isn't something this humble copywriter wants to hear, even in my most desperate hour.
The whole thing was very weird: The fact that someone was telling me to do this in an airport... the fact that it was a man... and the fact that...
I didn't want to do it!
Anyway, the thing about this is, my kids -- and probably your kids too, if you have any and if they're under 15 or so -- will be totally used to this since they've never known anything else.
A perfect example of how everything's "normal" as long as you're used to it.
Here's another one:
"50 Cent"
"50 Cent" is a rapper, who's real name is Curtis Jackson. Jackson's from Queens, which is just a 20-minute bus ride away from where I grew up in the Bronx.
Now unless you've been living under a rock for the last 10 years, you know that rappers use code "names". They're more like "words" than names actually. Here, take a look:
Snoop Doggy Dogg's real name is Cordazer Calvin Broadus... Ice Cube's real name is Oshea Jackson... and Grandmaster Flash, known as the father of modern rap and hip-hop because of the breakthrough song "Rappers Delight" -- his real name was Joseph Saddler.
And he too, just like yours truly, is another fine upstanding Bronx-born citizen.
I never grew up with any of the Bronx celebrities, although the Son Of Sam serial killer David Berkowitz, did live in my neighborhood for a while.
When I was a kid, rock stars had names like Jimmy Page, Angus Young, Eric Clapton, David Gilmour, and Joan Jett.
Those were their REAL names, or at least, they were stage names that were actually "names". To me, "50 Cent" isn't a REAL name, and I just don't "get it".
But there again, this isn't something I grew up with, and so it's just not as normal for me as it is for everyone else born after probably 1985.
Let me give you a little insight here. Whether you know it or not, your customers behavior is learned too.
And who does the teaching?
You do.
So train them the way you want them to behave, and if you're a good trainer, they'll do what you want them to do, and treat you the way you want to be treated, because... everything really IS normal...
As long as they're used to it.
Now go sell something,
Craig Garber
P.S. Only 3 days left for my FREE teleseminar. If you haven't yet registered you must be INSANE! So go register right NOW and swallow your sanity pills right here: http://www.kingofcopy.com/fts/11_09_05/
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