It's Every Entrepreneurs Biggest Dilemma... And Here's How To Fix It!

Dear Friend,

Here's a curious dilemma -- see if you can figure out the best thing to do in this situation.

You're single and successful, busily driving home from work one Friday evening, alone in your car on a somewhat spooky and stormy night.

As you slowly pass by a bus stop, you notice three people waiting for the bus:

• One, an old lady who looks as if she is about to die.
• Two, an old and dear friend of yours who once saved your life.
• And three, the perfect man (or) woman of your dreams.

So here's your dilemma: Which one of these three people would you choose to offer a ride to, knowing you can only have one passenger in your car.

THINK before you answer.

You could pick up the old lady, because she's about to keel over, and you'd be saving her life.

Or, you could give your friend a lift, because you feel indebted to him forever.

On the other hand, you may never ever be able to find your perfect dream lover again if you pass this person up -- and Lord knows nothing would be worse than a lifetime of regret -- especially over this decision.

What would you do?

Think this through before I give you the "correct" answer.

Ready?

O.K., here it is:

You toss your car keys to your friend who saved your life, who was waiting at the bus stop -- tell him to take the old lady to the hospital -- and you stay behind hanging out at the bus stop with the woman (or man) of your dreams.

Most people would never have answered the question this way, because it's an "Outside The Box" kind of an answer.

The biggest problem most entrepreneurs have when I'm consulting them -- www.kingofcopy.com/consulting -- is their inability to look inside their own world, and come up with a similar "Outside The Box" kind of solution, to their own marketing problems.

Yet, outside your box is where all the critical answers to your marketing problems are.

Right?

Listen, it's the 4th of July weekend here, and that means one thing, and one thing only -- especially here in sunny Florida: It means I'll be cooking barbecue... smoking a good cigar... and hanging out with my wife and kids this weekend.

So in case I don't catch up with you until next week, after the fourth -- take care of yourself and have a safe holiday weekend.

And don't forget to continuously start thinking TOTALLY Outside The Box, when it comes to your marketing.

Now go sell something,

Craig Garber

P.S. Wanna discover at LEAST two dozen reasons why your sales copy isn't working as well as it should be -- most of which, you'd never know otherwise?  Ask me here: www.KingOfCopy.com/salescopyreview

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them -- I appreciate your feedback!

You can reprint, or link to this article, or to any article on this web site, as long as you include the following text-box:

“Craig Garber is America's top direct-response copywriter.  Join the ranks of Garber's swelling list of global VIP's who subscribe to his unconventional weekly marketing moments, and discover how to dramatically boost your sales and improve the response to your sales copy, on his website at http://www.kingofcopy.com. Copyright © Craig Garber.  All rights reserved.”

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